- Outside TV Taps Telaria To Monetize Connected TV Inventory
Digital News Daily, Alex Weprin - Friday, January 11, 2019
Outside TV recently struck a deal with Samsung to have its a ...
- CBS Plans 30+ Hours Of Digital Video Around Super Bowl
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The big test will come on Super Bowl Sunday -- Feb. ...
- Netflix Sued Over 'Black Mirror: Bandersnatch'
Digital News Daily, Wendy Davis - Friday, January 11, 2019
The "Choose Your Own Adventure" book series publisher alleges that its tradema ...
- Analysts Find Only 28% Of Americans Now Watch Video 'Live'
Research Intelligencer, Joe Mandese - Monday, January 14, 2019
As part of a relatively bullish note on near-term prospects for Netfli ...
- Where Is Inventory For Advanced Advertising?
Television News Daily, Wayne Friedman - Friday, January 11, 2019
TV doesn't want to make the same mistake with advanced advertising th ...
- Super Bowl TV Sales Near Sell-Out Level
Television News Daily, Wayne Friedman - Friday, January 11, 2019
With three weeks to go, CBS says over 90% of its Sup ...
- CBS Strikes Deal With Nielsen, Ending 2-Week Impasse
Television News Daily, Wayne Friedman - Friday, January 11, 2019
Almost two weeks after its Nielsen deal expired, CBS Corp. and t ...
- What's More Important: TV Brands Or Hits?
TV Watch, Wayne Friedman - Monday, January 14, 2019
The argument of brand-over-program also goes to the idea of "safety" ...
- Rite Of 'Passage': Why I'm Rooting For Network TV
TVBlog, Adam Buckman - Monday, January 14, 2019
Much of "The Passage" on Fox is ludicrous, but the show's o ...
- AT&T Hopes To Leverage 'Treasure Trove' Of WarnerMedia Content In Streaming Push
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
Positioned as a middle ground between full streaming bundles that replicate t ...
- Hulu's Growth Strategy: Break Through The Culture Clutter
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
CMO Kelly Campbell said the company has launched an internal "Culture Lab ...
- Amazon's IMDb Launches 'Freedive,' Ad-Supported Streaming Service
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
Freedive will include a selection of acquired movies and TV shows, wi ...
- Twitter Introduces New Tools For Publishers, 'BuzzFeed' Renews 'AM To DM' Show
Publishers Daily, Melynda Fuller - Thursday, January 10, 2019
Twitter's goal is to help publishers strategize to produce the most popul ...
- Sinclair In Deal To Push TV Broadcasting In Cars
Television News Daily, Wayne Friedman - Thursday, January 10, 2019
Using ATSC 3.0, the next-gen broadcasting technology standard, the effort will all ...
- Comscore Posts Strong Stock Market Gains, Re-Signs Nexstar
Television News Daily, Wayne Friedman - Thursday, January 10, 2019
Re-signing Nexstar includes digital media data and a new Comscore cross-platform servic ...
- Clarification: NBCU CFlight Guarantee Sources Include Comscore, Moat
Television News Daily, Wayne Friedman - Friday, January 11, 2019
- Trump's Net Approval Is Down, TV Data One Part Of Nuanced Picture
TV Watch, Wayne Friedman - Friday, January 11, 2019
Trump is at a net approval rating of negative 12.7 percentage point ...
- 'True Detective' Is Truly Hard-Boiled In Third Season On HBO
TVBlog, Adam Buckman - Friday, January 11, 2019
This installment of "True Detective" involves the disappearance of two preteen siblin ...
- New Fox Bets Big On Sports Programming
Television News Daily, Wayne Friedman - Wednesday, January 9, 2019
New Fox -- the remaining part of the company after it complet ...
- 'Oval Office' Prime-Time Address Highest-Rated In A Decade
Television News Daily, Joe Mandese - Thursday, January 10, 2019
The President's prime-time Oval Office address and a rebuttal by the Democrat ...
- Entertainment Costs Are Rising. Will Consumers Still Buy?
TV Watch, Wayne Friedman - Thursday, January 10, 2019
Consumers are paying more for entertainment: movies and sports events are highe ...
- Everybody Looked Bad In Border-Wall Tit For Tat On TV
TVBlog, Adam Buckman - Thursday, January 10, 2019
For their presentations Tuesday night, the president and his two opponents g ...
- AT&T's Turner, Xandr Units Partner For Enhanced Ad Opportunities
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
Xandr will be bringing first-party data gathered from AT&T set-top boxes ...
- Conviva Releases Real-Time Streaming Video Analytics Product
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
The information provided by Conviva's solution is geared to the product si ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership Claim
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
Nielsen says that over the first week of availability, Bird Box's unduplicat ...
- Citing 'Trump Circus,' Security Expert Resigns From NBC News
Marketing Politics Weekly, Joe Mandese - Thursday, January 3, 2019
William Arkin, a long-time consultant with NBC News, announced he is leavi ...
- How To Fix The Oscars Broadcast (Hint: The Host Doesn't Matter)
Research Intelligencer, Steve Sternberg - Wednesday, January 9, 2019
There's been a lot of discussion about who might be the ho ...
- Roku Takes Stock Hit On Apple-Samsung News
Television News Daily, Wayne Friedman - Tuesday, January 8, 2019
The decline resulted from news around Samsung's deal with Apple. New Samsu ...
- Hulu Posts 45% Higher Ad Revenues In 2018
Television News Daily, Wayne Friedman - Tuesday, January 8, 2019
Hulu ended 2018 with 25 million total subscribers across all products ...
- Trump TV Spot Hypes Border Security
Television News Daily, Wayne Friedman - Tuesday, January 8, 2019
Through January 7, the presidential TV spot has run 12 times ...