- 'The Guardian' Launches Media Campaign, Promoting Its Reader-Funded Model
Publishers Daily, Ray Schultz - Thursday, September 21, 2023
The Guardian is also launching an English-language Europe edition. ...
- Cannes Lions Parent Ascential's Shares Trading Up On News Of New Strategic Options
MediaDailyNews, Joe Mandese - Wednesday, September 20, 2023
According to a report by Bloomberg this morning, Ascential is reevaluating i ...
- UK Watchdog Lays Out Principles For Generative AI Models
MediaDailyNews, Colin Kirkland - Monday, September 18, 2023
The UK's Competition and Markets Authority has released a report resulting fr ...
- AI Helpmate: Users Worldwide Say It Saves Time And Helps Creativity
Email Insider, Ray Schultz - Monday, September 18, 2023
The U.S. leads the way in leveraging the new tools, Canva repo ...
- Quiet Storm Named Lead Creative-Strategic Agency For Chicago Town
Accounts on the Move, Fern Siegel - Friday, September 8, 2023
Chicago Town, a deep-dish pizza, is the top frozen pizza brand ...
- Sienna Miller Celebrates Marks & Spencers' Fall Line
Out to Launch, Fern Siegel - Friday, September 8, 2023
Created by House 337, Miller showcases the new AW23 collection, anchored ...
- Survey Supports Netflix's Cloud Gaming Strategy
MediaDailyNews, Karlene Lukovitz - Friday, September 8, 2023
Adoption of cloud gaming is growing, and Netflix's no-fee approach and targeti ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory Deal
MediaDailyNews, Colin Kirkland - Wednesday, August 30, 2023
Bidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Apple Pay Kicks Off Cross-Platform Campaign In U.S., U.K.
MAD, Fern Siegel - Thursday, August 24, 2023
The campaign reaches from digital out-of-home to TikTok. ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Prince Andrew Is Latest Subject Of A&E's 'Secrets' Series
TVBlog, Adam Buckman - Monday, August 21, 2023
The word "secrets" is a powerful word whose effectiveness has been prov ...
- Paddy Power Mocks Billionaires Buying Soccer Teams
MAD, Fern Siegel - Tuesday, August 15, 2023
Today, half of the 20 English Premier League teams, in part ...
- CBS's New Fall Script: Games, Ghosts And 'Yellowstone'
TVBlog, Adam Buckman - Tuesday, August 15, 2023
Like its fellow networks, CBS had to scrap the schedule announced la ...
- U.S. Lags China, India With Plans To Implement GAI In 2024, Study Finds
Data & Programmatic Insider, Laurie Sullivan - Monday, August 14, 2023
Lucidworks data analyzes how many initiatives companies will launch, the sectors mo ...
- Kona Shifts Into Imaginative Overdrive
MAD, Fern Siegel - Friday, August 11, 2023
The new spot has the Hyundai Kona chased by medieval knights a ...
- New TikTok Fulfillment Program Pushes In-App Shopping In The UK
Digital News Daily, Colin Kirkland - Wednesday, August 9, 2023
To make it easier for merchants in the UK sell on TikT ...
- St Luke's Named Lead Creative For Abbott Lyon
Accounts on the Move, Fern Siegel - Monday, July 31, 2023
St Luke's remit is to develop a new brand creative platform a ...
- Confidence Game: Few Consumers Totally Trust Brands With Their Data
Email Insider, Ray Schultz - Tuesday, August 1, 2023
Over half of U.S. consumers have suffered data loss, identity theft ...
- Wunderman Thompson Appoints Grindle As Creative Director
People on the Move, Fern Siegel - Monday, July 31, 2023
Previously, Grindle worked at Ogilvy UK as global creative director across t ...
- Marketers Upbeat About 2024, But Still Worry About Inflation: Study
Email Marketing Daily, Ray Schultz - Monday, July 31, 2023
A poll finds that many U.K. marketers and PR people feel stresse ...
- Tennent's Lager Debuts New Look, Campaign
MAD, Fern Siegel - Friday, July 28, 2023
The last visual makeover was 2018. It's also the first work produc ...
- Digital Treadmill: U.S. SMBs Lag Behind Their European Counterparts
Email Insider, Ray Schultz - Friday, July 21, 2023
Almost a fourth of small businesses in the U.S. are investing le ...
- Privacy Swamp: U.S. Brands Are Confused By Plethora Of State Laws
Email Insider, Ray Schultz - Thursday, July 20, 2023
U.K. marketers feel better equipped than their U.S. counterparts to cope wi ...
- Few Firms Are At High Levels Of Customer Understanding, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, July 20, 2023
Few firms use identity resolution to unite data signals in a sing ...
- UK Open Rates Rise, Click-to-Open Rates Stall
Email Marketing Daily, Ray Schultz - Wednesday, July 19, 2023
Delivery rates increase in retail and finance fields, DMA UK reports. ...
- Apple, Amazon Deal Led To $218M Fine By Antitrust Legislator In Spain
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 18, 2023
Apple and Amazon were fined for restricting competition based on reselling a ...
- Warner Bros. Ropes In Barbie Pink Marketing, Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 18, 2023
Wall Street may need to re-evaluate the impact the Barbie movie wi ...
- 2 Agencies Share Creative Duties For UK National Lottery
MAD, Fern Siegel - Friday, July 7, 2023
Leo Burnett will develop campaigns for The National Lottery brand. VCCP wi ...
- WPP Opens First UK Campus Outside Of London
Mediapsssst, Richard Whitman - Thursday, July 6, 2023
The new Manchester campus will house 550 people from agencies such ...
- Consumers Want More Personalized, Interactive Video From Brands, Study Finds
Television News Daily, Wayne Friedman - Thursday, July 6, 2023
Over 80% of consumers want more video from brands in their messagi ...