- Ad Industry Ethics Cross The Pond, IAE Unveils U.K. Edition
MediaDailyNews, Joe Mandese - Thursday, July 6, 2023
The new British ethics program ironically was announced by the U.S. I ...
- Klarna And Stellar To Develop eCommerce Tool That Bridges Physical, Digital Shopping
Digital News Daily, Colin Kirkland - Monday, July 3, 2023
AI-powered payments platform Klarna and retail experience agency Stellar Global will devel ...
- Consumers Want More Video - But Feel They Aren't Getting It, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, July 5, 2023
Eight out 10 shoppers demand an increase in video -- preferably personalize ...
- Walgreens Disappoints, Shutters Hundreds Of Stores
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
While showing sales gains and progress in its transformation efforts, the compa ...
- Prinovis Plant Closes In UK, Leaving One Major Magazine Printer: Report
Publishers Daily, Ray Schultz - Tuesday, July 4, 2023
Owner Bertelsmann cited 'reduced order volumes in both the commercial and periodic ...
- Virgin Media Email Users Still Face Problems Two Weeks After Outage
Around the Net in Email, Ray Schultz - Monday, July 3, 2023
Virgin Media email users were hit with outages starting on June 1 ...
- GiantCampaign Offers AI-Powered Email Automation
Email Marketing Daily, Ray Schultz - Monday, July 3, 2023
The tool utilizes predictive modeling and algorithms to help brands tailor campaign ...
- Salesforce To Pump $4 Billion Into Its U.K. Business
Email Marketing Daily, Ray Schultz - Friday, June 30, 2023
Generative AI will be an imperative as Salesforce moves forward in t ...
- TikTok Plans To Launch Its First Online Retail Store In The U.S. In July
Digital News Daily, Colin Kirkland - Wednesday, June 28, 2023
TikTok will use the online retail store to feature its own li ...
- Menabrea Positioned As True Taste Of Italian Alps
MAD, Fern Siegel - Monday, June 26, 2023
The "Italian Alpine Birra" campaign features eight illustrated executions that showcase t ...
- The 'Grifters': Spotify Exec Blasts Harry And Meghan
TVBlog, Adam Buckman - Tuesday, June 27, 2023
The Hollywood hopes of Harry and Meghan have been broadsided by negati ...
- Bumble Plans To Bring New Stand-alone 'BFF' App To U.S. This Summer
Digital News Daily, Colin Kirkland - Thursday, June 22, 2023
Bumble, the dating app where women make the first move, has announc ...
- McKinsey Analyzes Economic Impact Of Generative AI
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 16, 2023
The latest estimates put the equivalent of $2.6 trillion to $4.4 trilli ...
- Havas Media Net Deploys Global 'Consumer Science & Analytics' Offering
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The "CSA: brand is derived from a 40-year-old French research practice own ...
- Microsoft Broadens Focus On Carbon Neutral Ad Buying, Partners With Scope3
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
Microsoft partnered with Scope3 to offer its partners a way to redu ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Email Rated A Key Customer Experience Tool: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
A minority of companies have mapped out their customer journey, Netigate repo ...
- Most SMBs Have Suffered A Cyber Attack, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 13, 2023
The worst effects of cyberattacks for small businesses were business downtime a ...
- GumGum To Begin Optimizing Attention Metrics In Q3 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, June 12, 2023
Brand uplift, message recall, purchase intent, and brand affinity are some ...
- Bank To Pursue Auction Of 'The Telegraph' And 'Spectator:' Report
Publishers Daily, Ray Schultz - Sunday, June 11, 2023
The Bank of Scotland is seeking repayment of almost GBP1 billion ...
- I Spy AI: Half Of Consumers Can Spot An AI-Written Email
Email Insider, Ray Schultz - Friday, June 9, 2023
Men are more likely than women to distinguish an AI-generated email fr ...
- Most B2B Sales Leaders Say They're Using AI, Study Finds
Email Marketing Daily, Ray Schultz - Friday, June 9, 2023
Brands are deploying AI to enhance customer interactions, Outreach reports. ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many Hurdles
Email Insider, Ray Schultz - Monday, June 5, 2023
Email is widely used in the U.S., and even more so ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- 'NME' Debuts 'The Cover,' Feature Devoted To Rising Artists
Publishers Daily, Ray Schultz - Wednesday, May 31, 2023
NME Debuts The Cover, Feature Devoted To Rising Artists ...
- Netflix Threatens To Remove Content In The U.K.: Bigger Regulation Concerns?
TV Watch, Wayne Friedman - Wednesday, May 31, 2023
U.K. ministers are mulling the idea of Ofcom ruling over Netflix ...
- Data Axle Offers Data Via Snowflake Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
StorageMart is now leveraging data via the Snowflake Marketplace. ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...