- Swirl Of Content: Brands Are Failing And Succeeding At Creation
Email Insider, Ray Schultz - Tuesday, November 28, 2023
Marketers face many challenges, Canto and Ascend2 report, in delivering a ran ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Wavemaker Taps iProspect's Worsley As Global Performance Lead
MediaDailyNews, Joe Mandese - Tuesday, November 21, 2023
Chris Worsley, who joins from U.K. managing director of Dentsu's iProspect, repor ...
- 'The Guardian' Launches Print Bookazine
Publishers Daily, Ray Schultz - Sunday, November 19, 2023
The new product will collect "The Guardian's" best long-form journalism. ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Most UK Teens Have Seen Real Violence On Social Media
Research Intelligencer, Rob Williams - Thursday, November 16, 2023
Misogyny is a common theme of real-world violence seen by teens ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- 2 New Creatives Added To Wolff Olins' Team
MAD, Fern Siegel - Wednesday, November 8, 2023
Though based in the U.K., both Khatouli and Adams will work wi ...
- UK News Publisher Reach To Cut 450 Jobs: Report
Publishers Daily, Ray Schultz - Wednesday, November 8, 2023
Company partly blames Meta's reduction of news on Facebook. ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
In the U.S., 63% said the same, in LG Ad Solutions surv ...
- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Disney+ Bows Ad-Supported Tier In U.K.
MediaDailyNews, Karlene Lukovitz - Wednesday, November 1, 2023
Ads are limited to four minutes per hour in TV shows, a ...
- TV's Season Of Imports Continues In November
TVBlog, Adam Buckman - Tuesday, October 31, 2023
Another day, another show imported from overseas to fill TV's content g ...
- Brandwidth Ups Digital Assets, Acquires Williams Commerce, Cloudfy
MAD, Fern Siegel - Friday, October 27, 2023
WCL and Cloudfy clients include Ping, Moet Hennessey and BMW. The acquisiti ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- Royal British Legion Reveals 'What They Won't Tell You'
MAD, Fern Siegel - Wednesday, October 18, 2023
The campaign wants to create an emotional bond between the military a ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Microsoft Preparing To Support Amazon In $1B Deal
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
The deal would shift Amazon from local services to cloud-based tools f ...
- AI Verve: Brands Worldwide Are Adding The Tech To Their Marketing
Email Insider, Ray Schultz - Tuesday, October 17, 2023
Most businesses are using artificial intelligence in some form, but they fa ...
- The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
Email Insider, Ray Schultz - Monday, October 16, 2023
Consumers are also leaving websites, but many approve of biometrics as ...
- Is Heinz's Ketchup Pasta Sauce 'Ridiculously' Right Or Wrong?
MAD, Fern Siegel - Friday, October 6, 2023
The ketchup-on-pasta debate rages on social media. Heinz wants people to ha ...
- Gen Z, Millennials Likely To Hit Barriers To Living A Sustainable Life
MediaDailyNews, Laurie Sullivan - Friday, October 6, 2023
Among the generations analyzed, 91% of Gen Z and 75% of Millennia ...
- Two UK Publishers Plan To Combine Their Printing Operations
Publishers Daily, Ray Schultz - Wednesday, October 4, 2023
News UK and DMG Media will form a separate company to r ...
- The AI Pecking Order: China Leads In Company Spending, U.S. Is Further Down
Email Insider, Ray Schultz - Thursday, September 28, 2023
The Entertainment and Media Sector is tied for first place among t ...