- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- B2B Before And After: Budgets Recover From 2020, But Brands Face Many Hurdles
Email Insider, Ray Schultz - Monday, June 5, 2023
Email is widely used in the U.S., and even more so ...
- Why Marketing Effectiveness Continues To Erode
RTBlog, Joe Mandese - Monday, June 5, 2023
While economics and market fragmentation are big factors, it also has ...
- 'NME' Debuts 'The Cover,' Feature Devoted To Rising Artists
Publishers Daily, Ray Schultz - Wednesday, May 31, 2023
NME Debuts The Cover, Feature Devoted To Rising Artists ...
- Netflix Threatens To Remove Content In The U.K.: Bigger Regulation Concerns?
TV Watch, Wayne Friedman - Wednesday, May 31, 2023
U.K. ministers are mulling the idea of Ofcom ruling over Netflix ...
- Data Axle Offers Data Via Snowflake Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, May 30, 2023
StorageMart is now leveraging data via the Snowflake Marketplace. ...
- Microsoft Dynamic Remarketing Seen To Generate 146% Higher Conversion Rates
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 19, 2023
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became general ...
- Meta Expands Lead Ads Features, Tests Promotional Ads Product
Digital News Daily, Colin Kirkland - Thursday, May 18, 2023
The updates include testing of "promotional ads" to make it easier f ...
- Good To Go: Consumer Goods Brands Are Boosting Their Digital Spend
Email Insider, Ray Schultz - Thursday, May 18, 2023
Email takes first place among channels in the Alcohol and Tobacco a ...
- Brands Expect to Spend More On AI And ML Despite Challenges, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, May 18, 2023
The chief marketing application is behavioral segmentation, Sprout Social reports. ...
- BBC Launches Unit To Pursue Journalistic Transparency
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
BBC Verify consists of a team of journalists who will serve ...
- TikTok Rewards AR Effect Creators With New Program
Digital News Daily, Colin Kirkland - Tuesday, May 16, 2023
The "Effect Creator Rewards" fund will help creators monetize the "high-performing effect ...
- European Commission Greenlights Microsoft's $69B Purchase of Activision Blizzard
Digital News Daily, Colin Kirkland - Monday, May 15, 2023
The EU Commission has approved the acquisition -- now the biggest te ...
- Coveo Study Reveals Balancing Act Between Privacy, Personalization, Saving Money
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 10, 2023
Coveo's Ecommerce Relevance Report provides a snapshot of how the economy a ...
- BeReal's New Feature Highlights Celebrities Without Promoting Brands
Digital News Daily, Colin Kirkland - Monday, May 1, 2023
"Anti-Instagram" app BeReal is testing its new "RealPeople" feature -- a curat ...
- AI Confidential: The Hurdles To Using The Technology for Personalization
Email Insider, Ray Schultz - Tuesday, May 2, 2023
Consumers are wary of AI, but demand personalized experiences, Twilio Segment repo ...
- UK Watchdog Blocks Microsoft's Acquisition Of Activision Blizzard
Digital News Daily, Colin Kirkland - Thursday, April 27, 2023
Microsoft issued a statement Thursday, calling it "probably the darkest day ...
- Teads Expands CTV Programmatic Internationally
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
The CTV offering is now available in Canada, the U.K., Brazil a ...
- Social Media App Incentivizes Users With Additional Posts For Posting On Time
Digital News Daily, Colin Kirkland - Monday, April 24, 2023
Known as the "anti-Instagram" platform, social media app BeReal encourages users ...
- UK Shoppers Prefer Email For Messages - On Mobile, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, April 25, 2023
Mobile use for checking email now stands at 79% -- up fr ...
- Analytics Business Voyager Asks Judge To Toss Meta's Suit Over Data Scraping
Digital News Daily, Wendy Davis - Monday, April 17, 2023
Voyager Labs says Meta shouldn't be able to proceed with a lawsu ...
- Fashion Label Uses AI Merchandising To Improve Site Search By 25%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 17, 2023
Urban streetwear brand SikSilk experienced a 25% increase in ecommerce purchases fr ...
- UK Recruitment Firm Hit With Fine For Sending Spam
Around the Net in Email, Ray Schultz - Monday, April 17, 2023
Join The Triboo Limited (JTT), a London-based recruitment firm, has been hit wi ...
- How Invoca Surpassed $100M Annual Recurring Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 14, 2023
Invoca, which builds AI into its communication software for automated contact service ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- UK Retailer Currys Partners With Readly To Offer Free Online Reading
Publishers Daily, Ray Schultz - Thursday, April 13, 2023
Currys Perk members will receive a free subscription to the Readly ...
- Virtual Reality Therapies Appoints Cheil UK Lead Strategic-Creative Agency
MAD, Fern Siegel - Tuesday, April 11, 2023
The goal is to make the company's innovative VR techniques available ...
- Analytics Canvas: Few Brands Qualify As Leaders, But They Are Spending More
Email Insider, Ray Schultz - Tuesday, April 11, 2023
Total analytics spend should hit $32 billion in 2026, according to Winterber ...
- Sensitive Security: U.S. IT Pros Told To Cover Up Data Breaches
Email Insider, Ray Schultz - Monday, April 10, 2023
U.S. firms are more likely than European ones to suffer breaches a ...
- Pinterest Expands Creator Inclusion Fund To 5 More Countries
Digital News Daily, Colin Kirkland - Tuesday, April 4, 2023
Focused on supporting creators from underrepresented groups, Pinterest has announced the expansi ...