- The ROI Mood: Email Ranks As One Of The Most Effective Channels
Email Insider, Ray Schultz - Wednesday, February 14, 2024
It's not easy finding new ideas for content that generates high engagemen ...
- TikTok Forms Partnership With British Olympic, Paralympic Teams
MediaDailyNews, Colin Kirkland - Tuesday, February 13, 2024
Great Britain's Olympic and Paralympic teams announced they will partner with TikT ...
- B2B Dare: The Ecommerce Hurdles And Tools For 2024
Email Insider, Ray Schultz - Tuesday, February 13, 2024
Many firms are coping with siloed data and other issues, Forrester repor ...
- Echo Falls Uses Wine Labels To Explain Super Bowl To U.K. Fans
Out to Launch, Fern Siegel - Friday, February 9, 2024
A California wine is capitalizing on the Swift-Kelce romance by targeting U. ...
- Most UK Publishers Believe They Can Handle Digital Challenges
Publishers Daily, Ray Schultz - Thursday, February 8, 2024
They are exploring uses for generative AI, Association of Online Publishers repo ...
- Expedia Group Is Netflix's First Global Advertising Partner
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Expedia is embarking on a multi-country ad campaign on Netflix's ad-supported pl ...
- Amazon And UK Publisher Reach A Deal On First-Party Data: Report
Publishers Daily, Ray Schultz - Monday, February 5, 2024
Arrangement will help compensate for the loss of third-party cookies. ...
- Easy Goes Gen Z: They Are Least Suspicious, But Most Likely To Opt Out
Email Insider, Ray Schultz - Thursday, February 1, 2024
Gen Z seems to have a particular aversion to being on ema ...
- UK Publishers Must Now Include A 'Reject All Cookies' Button On Their Sites
Publishers Daily, Ray Schultz - Thursday, January 25, 2024
This may lead some publishers to demand payment for subscriptions. ...
- Sturdy, Consistent Wrestling Is A No-Brainer For Netflix
TVBlog, Adam Buckman - Thursday, January 25, 2024
By partnering with the WWE, Netflix is making a sure bet ...
- 'The Ankler' Hires Manori Ravindran As London Writer, Launches TV Newsletter
Publishers Daily, Ray Schultz - Tuesday, January 23, 2024
The new newsletter, Series Business, will be led by Elaine Low. ...
- Will Netflix's $5B WWE Deal Give A Boost To Its Ad Business?
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Netflix will be exclusive partner for WWE content including "Raw" programming. T ...
- S4 Capital Expecting 2023 Organic Revenue Drop Of 4%
MAD, Steve McClellan - Monday, January 22, 2024
Company shares fell 4% on the news. In November, the firm sa ...
- Predictions For Future Google Performance And Monetization Strategies
Performance Marketing Insider, Laurie Sullivan - Friday, January 19, 2024
What will Google look like in 2050? SEO experts at content performan ...
- Analyst Boosts Netflix '24 Ad Forecast To $2.1B, Cites Faster Ad-Option Growth
MediaDailyNews, Joe Mandese - Thursday, January 18, 2024
The revised New Street Research forecast projects Netflix will add 13 milli ...
- Stephen Fry Narrates Podcast, Part Of Missing People Campaign
MAD, Fern Siegel - Tuesday, January 16, 2024
A novel awareness campaign underscores the pain of those whose loved on ...
- Alison Phillips Leaving Her Post as EIC Of 'Daily Mirror'
Publishers Daily, Ray Schultz - Monday, January 15, 2024
Phillips is stepping down after six years in the role. ...
- Off-The-Cuff Compliance: A Third Of Public Firms Not Ready For New Gmail, Yahoo Rules
Email Insider, Ray Schultz - Wednesday, January 10, 2024
U.S. firms are doing better on compliance than brands in other countrie ...
- TV Station Group Sinclair Strikes NextGen Roxi Music Channel Deal
Television News Daily, Wayne Friedman - Tuesday, January 9, 2024
Sinclair Inc. has struck a deal with music streaming service Roxi th ...
- What's Up In Surveys: There Are More AI Questions Than Ever Before
Email Insider, Ray Schultz - Monday, January 8, 2024
Surveys are shorter than they were, accommodating the increased use of mob ...
- BMB Wins Creative Account For Kerry Dairy Consumer Foods
Accounts on the Move, Fern Siegel - Thursday, December 21, 2023
The agency has been tasked with growing the brands. ...
- X Undergoes Another Global Outage
MediaDailyNews, Colin Kirkland - Thursday, December 21, 2023
Thursday morning, X experienced a global outage for over an hour a ...
- Hacking Hangover: WaPo's New CEO Scored For Alleged Role In UK Scandal
Publishing Insider, Ray Schultz - Wednesday, December 20, 2023
NPR digs into lawsuit filings in Prince Harry And Hugh Grant hacki ...
- Sky To Shut Down Peacock U.K. On Jan. 9
MediaDailyNews, Karlene Lukovitz - Monday, December 18, 2023
Sky/NBCU parent Comcast has stated its main focus for Peacock is domest ...
- Digital Flatliner: Revenue Was Down Slightly In Q3
Publishing Insider, Ray Schultz - Wednesday, December 13, 2023
Over half saw some growth, but it still was a 'subdued quart ...
- Hulu Comedy 'Such Brave Girls' Is A Tale From The Dark Side
TVBlog, Adam Buckman - Thursday, December 14, 2023
A new series positioned as a comedy is another in a lo ...
- PMG Continues Buying Spree, Acquires London-Based RocketMill
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
The deal adds RocketMill's 200-person team, bringing PMG's global workforce to ...
- St. Luke's Selected As Wickes' Lead Creative Agency
Accounts on the Move, Fern Siegel - Monday, December 11, 2023
The business has 230 physical stores across the UK and plans ...
- IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video
Television News Daily, Wayne Friedman - Thursday, December 7, 2023
Amazon Ads and IPG Mediabrands have struck a three-year deal to he ...
- Does The U.S. TV Market Have Room For More News Channels?
TV Watch, Wayne Friedman - Friday, December 8, 2023
Jeff Zucker is ready to take control of U.K. news outlets "T ...