- Meta Names Dentsu WhatsApp Business Solution Provider
MediaDailyNews, Colin Kirkland - Wednesday, December 6, 2023
Meta has named Dentsu its customer-relationship solution provider for WhatsApp's business ar ...
- Ash To Head Sales For Worldcom OOH In London
People on the Move, Fern Siegel - Wednesday, December 6, 2023
Ash's hire is part of the company's consolidation of its operations ...
- TikTok Expands Partnership With Ticketmaster
MediaDailyNews, Colin Kirkland - Tuesday, December 5, 2023
TikTok is expanding its one-year-old partnership with Ticketmaster to over 20 market ...
- Agencies Fear Missing AI Adoption
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 6, 2023
Agencies refuse to be left behind in the AI frenzy. Many expe ...
- Accenture Song In The UK Will Oversee Plusnet's Social Media
Accounts on the Move, Fern Siegel - Thursday, November 30, 2023
Accenture Song has been Plusnet's lead agency of record since 2010. ...
- Guardian Media Group And Sony Pictures Sign Exclusive Content Deal
Publishers Daily, Ray Schultz - Thursday, November 30, 2023
The arrangement could lead to production of TV and other video cont ...
- TV Topics Everyone Talks About Today
TVBlog, Adam Buckman - Friday, December 1, 2023
The TV topics everyone talks about today can be summed up ...
- Vanessa Kingori Is Leaving Conde Nast Britain To Join Google
Publishers Daily, Ray Schultz - Tuesday, November 28, 2023
Kingori has worked at Conde Nast for 15 years. ...
- Swirl Of Content: Brands Are Failing And Succeeding At Creation
Email Insider, Ray Schultz - Tuesday, November 28, 2023
Marketers face many challenges, Canto and Ascend2 report, in delivering a ran ...
- Google Confirms January Cookie Deprecation
MediaDailyNews, Laurie Sullivan - Monday, November 27, 2023
Johann Hofmann, senior software engineer at Google, published an in-depth series ...
- Pitch-Perfect: Copywriters Spend The Most Time Finding The Right Tone
Email Insider, Ray Schultz - Wednesday, November 22, 2023
Teams need to create Tone of Voice guidelines to help reduce t ...
- Consumers On Guard: They Don't Trust AI - And Are Not Fond Of Email
Email Insider, Ray Schultz - Tuesday, November 21, 2023
The most popular channel is websites, followed by mobile apps, Storyblok repo ...
- Wavemaker Taps iProspect's Worsley As Global Performance Lead
MediaDailyNews, Joe Mandese - Tuesday, November 21, 2023
Chris Worsley, who joins from U.K. managing director of Dentsu's iProspect, repor ...
- 'The Guardian' Launches Print Bookazine
Publishers Daily, Ray Schultz - Sunday, November 19, 2023
The new product will collect "The Guardian's" best long-form journalism. ...
- SplitMetrics Acquires App Radar In 7-Figure Deal To Facilitate App Growth
MediaDailyNews, Colin Kirkland - Thursday, November 16, 2023
SplitMetrics, an American startup focused on helping mobile-first businesses, has acquired Austri ...
- Most UK Teens Have Seen Real Violence On Social Media
Research Intelligencer, Robert Williams - Thursday, November 16, 2023
Misogyny is a common theme of real-world violence seen by teens ...
- Microsoft Advertising, Baidu Partnership Reaches Gen Z With AI Experiences
MediaDailyNews, Laurie Sullivan - Tuesday, November 14, 2023
In an unlikely partnership, Microsoft Advertising announced a partnership with Baidu Glob ...
- 2 New Creatives Added To Wolff Olins' Team
MAD, Fern Siegel - Wednesday, November 8, 2023
Though based in the U.K., both Khatouli and Adams will work wi ...
- UK News Publisher Reach To Cut 450 Jobs: Report
Publishers Daily, Ray Schultz - Wednesday, November 8, 2023
Company partly blames Meta's reduction of news on Facebook. ...
- 68% Of U.K. Viewers Prefer FASTs Over Pay-TV Subs
MediaDailyNews, Karlene Lukovitz - Tuesday, November 7, 2023
In the U.S., 63% said the same, in LG Ad Solutions surv ...
- TikTok To Shut Down $2B Creator Fund
MediaDailyNews, Colin Kirkland - Tuesday, November 7, 2023
TikTok's creator fund, valued at upwards of $2 billion, will officially co ...
- The Art Of AI: Marketers Use Technology For Content Creation, But Many Have Issues
Email Insider, Ray Schultz - Wednesday, November 1, 2023
Marketers are concerned about data security and tone-of-voice issues, Kaltura reports. ...
- De Niro, Butterfield Become 'Best Friends' Over Uber Eats
MAD, Fern Siegel - Tuesday, October 31, 2023
The spots show the two actors riding around London and bonding ov ...
- Disney+ Bows Ad-Supported Tier In U.K.
MediaDailyNews, Karlene Lukovitz - Wednesday, November 1, 2023
Ads are limited to four minutes per hour in TV shows, a ...
- TV's Season Of Imports Continues In November
TVBlog, Adam Buckman - Tuesday, October 31, 2023
Another day, another show imported from overseas to fill TV's content g ...
- Brandwidth Ups Digital Assets, Acquires Williams Commerce, Cloudfy
MAD, Fern Siegel - Friday, October 27, 2023
WCL and Cloudfy clients include Ping, Moet Hennessey and BMW. The acquisiti ...
- Big Bucks Martech: Spend Is Expected To Hit Almost $700B This Year
Email Insider, Ray Schultz - Monday, October 23, 2023
Martech now takes up 30% of all marketing budgets, and CMOs expe ...
- Eurostar Consolidates Media At Wavemaker
MediaDailyNews, Joe Mandese - Thursday, October 19, 2023
The win follows the European high-speed rail service's merger with the Thal ...
- Royal British Legion Reveals 'What They Won't Tell You'
MAD, Fern Siegel - Wednesday, October 18, 2023
The campaign wants to create an emotional bond between the military a ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...