- Sheffer Joins Mashable As Creative Producer
Publishers Daily, Erik Sass - Tuesday, August 11, 2015
Mashable has hired Sam Sheffer, previously social media manager at The Verg ...
- Following BMO's Downgrade, TubeMogul Beats Expectations To Staunch Falling Stock Price
Real-Time Daily, Tyler Loechner - Monday, August 10, 2015
TubeMogul, a programmatic ad platform that specializes in video advertising, on Mond ...
- Programmatic Mobile Video Booms In 1H 2015
Real-Time Daily, Ben Frederick - Monday, August 10, 2015
Many advertisers see video as the future of mobile advertising, and th ...
- Bing, Yahoo Serving Sponsored Ads In Video Search Results
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 10, 2015
Bing and Yahoo are serving sponsored video ads. When someone clicks ...
- Programmatic Video Goes Cross-Screen As Marketers Make More Use Of TV Data Segments
RTBlog, Tyler Loechner - Monday, August 10, 2015
The audiences watching TV and digital video are (mostly) the same, ...
- Are Legacy, Analog Media Ad Sellers 'Milking' The Business Model?
Video Insider, John R. Osborn - Monday, August 10, 2015
I was surprised when I recently tripped over a Verizon SuperPages bo ...
- Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Capping a busy day, video ad tech firm Tremor Video on Thursd ...
- Google To Take YouTube Inventory Off DoubleClick AdX
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Google on Thursday announced it plans to remove YouTube inventory from t ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
RTBlog, Tyler Loechner - Friday, August 7, 2015
Google this week announced it will remove YouTube inventory from the DoubleCli ...
- Morning, Noon or Night? Why Timing Matters for Branded Video
Video Insider, Brian Shin - Friday, August 7, 2015
Brands are constantly tasked not only with beating out competitors for mark ...
- A Gold Mine Built On Landfill
Publishing Insider, Ari Rosenberg - Thursday, August 6, 2015
The online video industry is exploding -- just ask anyone who ...
- Facebook Unveils "Live" Celeb Video Feeds
The Social Graf, Erik Sass - Thursday, August 6, 2015
Meerkat and Periscope are getting some competition -- sort of. Facebook ...
- Converse, Austin Drafthouse Bring The Cool
Video Critique, Larry Dobrow - Thursday, August 6, 2015
The Converse video, in support of its reconstructed Chuck Taylor All-Star mode ...
- Why Programmatic TV Doesn't Equal Programmatic Video -- At Least Not Yet
Video Insider, Jeremy Ostermiller - Thursday, August 6, 2015
Programmatic TV, regarded as the next great disruptive force in digital advertisin ...
- Disney Cable Revs Up 5%, Broadcast Struggles
MediaDailyNews, Wayne Friedman - Tuesday, August 4, 2015
Overall, Disney's cable networks grew 5% to $4.1 billion in revenue wi ...
- AudienceScience Plugs Into SpotXchange For Mobile Video
Real-Time Daily, Ben Frederick - Monday, August 3, 2015
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DS ...
- OTT Revenue On Pace To Double In Four Years
Video Insider, Daisy Whitney - Tuesday, August 4, 2015
Show of hands: If you wanted to watch a James Bond maratho ...
- Next Year People Will Spend An Hour A Day Watching Online Video
Around the Net In MAD London, Sean Hargrave - Monday, August 3, 2015
By 2016, people around the world will spend nearly an hour ...
- Number Of Regular Linear TV Watchers Will Start To Fall In 2016
MAD, Larissa Faw - Friday, July 31, 2015
The decline of linear TV viewing is in direct correlation with t ...
- Next Year Will Be The 'Year Of' Mobile: For Video, Anyway
MediaDailyNews, Joe Mandese - Friday, July 31, 2015
As far as media consumption milestones go, 2016 could well be "t ...
- Programmatic Video Prepares For Takeoff
Real-Time Daily, Jeff Davis - Thursday, July 30, 2015
Everything that can be programmatic will be programmatic is a prevailing attitu ...
- NEW! Merrick Backcountry Dog Food Tested And Approved By Wolves
Out to Launch, Amy Corr - Tuesday, July 28, 2015
Merrick Backcountry, dubbed an "ancestral" dog food line from Merrick Pet Car ...
- comScore Receives MRC Video Viewability Accreditation
Real-Time Daily, Tyler Loechner - Tuesday, July 28, 2015
comScore, the media measurement and analytics firm, is the latest to recei ...
- TubeMogul Goes Cross-Channel, Begins Supporting Display Advertising
Real-Time Daily, Tyler Loechner - Wednesday, July 29, 2015
TubeMogul, a programmatic ad tech company that went public last year, ...
- Mobile TV Watching Rises For Older Viewers
Video Insider, Daisy Whitney - Tuesday, July 28, 2015
That mobile video viewing is growing rapidly seems a given. But ...
- NEW! Johnsonville Sausage Launches 'The Ballad Of Bratsgiving' Ballad
Out to Launch, Amy Corr - Tuesday, July 28, 2015
Every day is a holiday, and Aug. 16 is National Bratwurst Da ...
- YouTube Goes 'Mobile, Mobile, Mobile'
MoBlog, Erik Sass - Friday, July 24, 2015
There's no mistake where online video viewing trends are headed. YouTube C ...
- Brands Go To The Dogs To Engage Consumers
Video Insider, Brian Shin - Friday, July 24, 2015
Since Budweiser's "Lost Dog" Super Bowl 2015 campaign garnered almost 65 milli ...
- Turn Partners With Moat For Video Analytics
Real-Time Daily, Tyler Loechner - Thursday, July 23, 2015
Turn, a demand-side platform (DSP), on Thursday announced it has inked ...
- The Case Of Latest New Belgium And Beautyrest Campaigns
Video Critique, Larry Dobrow - Thursday, July 23, 2015
My problem with New Belgium Brewery has nothing to do with i ...