- Synchrony State Of Pay Celebrates Industry Trends
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
While there's plenty of news about the future of retail and payment ...
- FreeWheel To Use Nielsen DMP For OTT, Digital Video Segments
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
The deal will allow marketers who use FreeWheel markets to access advanc ...
- LiveRamp Bringing Platform To CTV
Digital News Daily, Alex Weprin - Tuesday, February 12, 2019
LiveRamp, the identity resolution, data and technology company, will be expanding i ...
- NBCU Strikes Deal With Data Plus Math For TV Attribution
Television News Daily, Wayne Friedman - Tuesday, February 12, 2019
The deal will expand NBCU's efforts to tie marketers' video advertising ...
- Epix Becomes Latest Premium Pay-TV Service To Jump Into Streaming Wars
Digital News Daily, Alex Weprin - Monday, February 11, 2019
Epix Now is priced to undercut its competitors at $5.99 per mont ...
- ESPN's 'Boardroom' Risks Turning Off Fans With Real-World Money Problems
Publishing Insider, - Tuesday, February 12, 2019
ESPN magazine's cover story this week delves into the sports business ...
- YouTube's Long Game: To Become A Bit More Like Google
Video Insider, Alex Weprin - Tuesday, February 12, 2019
"YouTube is a place where we see users not only come f ...
- T-Mobile To Help Consumers Navigate 'Subscription-Palooza' Of OTT Services
Digital News Daily, Alex Weprin - Friday, February 8, 2019
T-Mobile wants to help its customers discover new streaming services, and he ...
- AT&T Consolidates Programmatic Ad Spend On Xandr DSP
Digital News Daily, Alex Weprin - Monday, February 11, 2019
The company's programmatic advertising spend is worth tens of millions of dolla ...
- FCC Urged To Investigate Mobile Video Throttling
Digital News Daily, Wendy Davis - Thursday, February 7, 2019
Wireless carriers "failed to answer many of our questions, leaving us ev ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which h ...
- Disney Outlines Future Of Streaming Efforts
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
ESPN+ now has more than 2 million subscribers -- twice as ma ...
- SpotX Implements The Trade Desk's Unified ID Solution
Digital News Daily, Alex Weprin - Wednesday, February 6, 2019
Unified ID lets different companies in the digital ad supply chain integra ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketi ...
- Ad Execs: 'Premium' Is Just Another Word For Nothing Better To Choose
Research Intelligencer, Joe Mandese - Thursday, February 7, 2019
As part of its 2019 Video Convergence Report, Advertiser Perceptions asked ...
- DistroScale Launches Free OTT Offering, DistroTV
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has forged partnerships with Bonnier (the owner of Saveur a ...
- Xandr Poised To Expand Addressable Ad Business, Staff
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
The company has hired Jay Askinasi as vice president, head of agen ...
- Otter Media Shutters Machinima, Early Digital Video Company
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
Machinima first started producing videos for the web in 2000, using vid ...
- YouTube CEO Says Platform Grew Up In 2018
Digital News Daily, Alex Weprin - Tuesday, February 5, 2019
YouTube nearly doubled the number of channels with 1 million or mo ...
- Google Creates Glossy Magazine To Tout Its Pixel 2
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It determined that it wouldn't just talk about its excellent camera, b ...
- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Technical Issues Marred Super Bowl Stream For Some Roku Users
Digital News Daily, Alex Weprin - Monday, February 4, 2019
A number of Roku users found that their feed of the ga ...
- Super Bowl Sets Streaming Viewership Record
Digital News Daily, Alex Weprin - Monday, February 4, 2019
CBS says the streamed version drew an average minute audience of 2 ...
- Would Netflix Ever Sell To Apple?
Video Insider, Alex Weprin - Tuesday, February 5, 2019
Rumors of such a tie-up were given new life this week aft ...
- WarnerMedia Taps Aubrey To Lead Streaming Content
Digital News Daily, Alex Weprin - Friday, February 1, 2019
Aubrey currently oversees original drama programming at TNT and will now mana ...
- Netflix Spent $1.8B On Advertising In 2018
Digital News Daily, Alex Weprin - Friday, February 1, 2019
The company's marketing spend is actually accelerating at a faster pace th ...
- Vice Media Inks Video, Display Ad Deal With Teads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
Vice is approaching Teads as a partner that can help the compa ...
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
A viewer watching a show hits pause and a silent, static ...
- Super Bowl Streaming Viewership Poised To Surge
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
CBS has the TV rights to this year's game and will ma ...
- Cheddar Taps Telaria As Programmatic SSP
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The deal comes in the midst of a rapid expansion by Chedda ...