- NBCUniversal CEO Jokes About OTT Plans In Email To Staff
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
Burke's email was written in a Grinch shade of green, with ...
- Amazon Ran Most-Watched Ad On YouTube In 2018
Digital News Daily, Alex Weprin - Monday, December 17, 2018
The shopping giant's Super Bowl commercial "Alexa Loses Her Voice" garnered mo ...
- Kool-Aid Man, Lil Jon Kill It With Christmas Duet
Marketing Daily, Karlene Lukovitz - Monday, December 17, 2018
The Kraft Heinz mascot and hip-hop star rap an original song ...
- Brands Lean Into The Distributed World Of Esports
Video Insider, Alex Weprin - Tuesday, December 18, 2018
With a young, engaged audience, esports presents a new opportunity for advertise ...
- YouTube Cracks Down On Spam Accounts
Digital News Daily, Alex Weprin - Friday, December 14, 2018
YouTube told creators: "You may see a noticeable decrease in your subscrib ...
- Smithsonian Channel Launches Streaming Service
Digital News Daily, Alex Weprin - Friday, December 14, 2018
The service will not include advertising, at least at launch, and wi ...
- Univision Taps Mirriad To Deliver Virtual Ads In Telenovelas
Digital News Daily, Alex Weprin - Friday, December 14, 2018
Mirriad's technology allows for things that appear in shows, like billboards, poster ...
- Dish, Sling TV Sign Up For Comscore's Campaign Ratings Beta
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
In the case of Dish, CCR will allow advertisers to view t ...
- Connected TV Ad Requests Skyrocketed In 2018
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
There were 1,718,541,020 CTV ad requests in Nov. 2017, and 29,901,704,314 ...
- Hulu Turns Advertising Into A 'Strategic Advantage'
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
Hulu gives consumers the option to get a cheaper tier of servi ...
- CBS News Launches First Local Streaming Network In New York
Digital News Daily, Alex Weprin - Thursday, December 13, 2018
CBSN New York will stream the local newscasts from CBS' New Yo ...
- YouTube's 'Ads of The Year' Lean Into Platform's Strengths
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
The winners of YouTube's 2018 ads of the year included videogame companie ...
- Pixability Launches Partner Connect Program To Streamline Video Ad Buys
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
YouTube and Facebook are the first places many marketers turn when looki ...
- First Media, GSTV Team To Distribute 'So Yummy,' 'Blossom'
Publishers Daily, Sara Guaglione - Wednesday, December 12, 2018
The food and DIY/hack-related content will air short-form videos daily for commute ...
- Fender: Leveraging What You Already Have
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Fender made a list of things it wanted to test and th ...
- Hulu To Launch New Private Marketplace
Digital News Daily, Alex Weprin - Tuesday, December 11, 2018
The automated, biddable marketplace will be operated by the supply-side video advertisi ...
- 2019 Poised To Usher In 'New Era' Of Video Marketing
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
A big trend: The direct relationship between consumers and brands, driven ...
- Yahoo Finance To Launch Standalone Apple TV App
Digital News Daily, Alex Weprin - Wednesday, December 12, 2018
The app comes as Yahoo Finance prepares to significantly increase the amou ...
- 1800 Tequila, Pusha T Release Album Featuring New Artists
Marketing Daily, Karlene Lukovitz - Tuesday, December 11, 2018
The album marks the launch of 1800 Seconds, a branded platform dedicat ...
- Fandor Lays Off Staff As It Seeks Buyer
Digital News Daily, Alex Weprin - Monday, December 10, 2018
Fandor has transferred its assets to a new corporate entity controlled ...
- TikTok Parent Company ByteDance Looks To Raise More Than $1B For AI, Media Investments
Digital News Daily, Alex Weprin - Monday, December 10, 2018
The company plans to use the cash in its venture fund ...
- Boycott Disney+
Television News Daily, Gary Holmes - Tuesday, December 11, 2018
If Disney successfully launches its own streaming service, will NBC Universal ...
- Companies Rethink The TV Ad Model For OTT
Video Insider, Alex Weprin - Tuesday, December 11, 2018
"It is clear to us that consumers are not going to sta ...
- Cinedigm To Release Managed OTT Tech Platform
Digital News Daily, Alex Weprin - Friday, December 7, 2018
The product is modular, with built-in tools for billing, alerts, recommendations a ...
- New Streamer Quibi Plans To Be Baked Into Smartphone Plans
Digital News Daily, Alex Weprin - Friday, December 7, 2018
Quibi is in the process of ordering and shooting thousands of origin ...
- AnyClip Rolls Out 'LuminousX' Video Platform
Digital News Daily, Alex Weprin - Thursday, December 6, 2018
The company's software analyzes the content of the page, then tags peopl ...
- Professional Creators, 'Cobra Kai,' Trended On YouTube In 2018
Digital News Daily, Alex Weprin - Thursday, December 6, 2018
This year's list skewed toward professional creators, with one YouTube original mix ...
- Hulu Inks Deal For Anime Content
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The deal gives Hulu the right to dozens of new Funimation seri ...
- Roku's Hardware Chief To Retire
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
Chas Smith is credited with developing the company's licensed smart TV platfor ...
- IAB Publishes Playbook For Opt-In Value Exchange Ads
Digital News Daily, Alex Weprin - Wednesday, December 5, 2018
The hope is that the format will be more palatable to consume ...