- Nielsen Catalina Solutions Launches CPG Solution For YouTube Advertisers
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
With the expansion to YouTube, it will start tracking Google's open aucti ...
- Apple Plans Bigger Video Presence As 'The Bundle Breaks Down'
Digital News Daily, Alex Weprin - Wednesday, January 30, 2019
The company intends to expand its presence in selling third-party streaming service ...
- Video Platforms To Merge To Take On Google
Around the Net In MAD London, Sean Hargrave - Wednesday, January 30, 2019
"Sky News" is predicting the Taptica and RhythmOne video advertising platforms a ...
- Live Streaming Viewing Rose 65% In 2018
Digital News Daily, Alex Weprin - Tuesday, January 29, 2019
Live viewership was driven by live events, in particular coverage of t ...
- Cheddar To Launch 'Cheddar Nights' Evening Block In February
Digital News Daily, Alex Weprin - Monday, January 28, 2019
"Cheddar Nights," as the programming block is called, will be anchored ...
- EDO Taps Grunther To Lead Media Analytics Business
Digital News Daily, Alex Weprin - Monday, January 28, 2019
EDO uses its software to analyze every advertising spot on television, fr ...
- The Streaming Pricing Wars Are On
Video Insider, Alex Weprin - Tuesday, January 29, 2019
Streaming video services' value is being rejiggered, built around research that sugges ...
- StreamElements Raises $11M In Esports Funding Round
Digital News Daily, Alex Weprin - Friday, January 25, 2019
StreamElements offers a full-service production stack for gamers and creators on YouTu ...
- Study: Netflix Content More Appealing To Consumers Than Streaming Competitors
Digital News Daily, Alex Weprin - Friday, January 25, 2019
According to data from the end-to-end product validation platform Alpha, 68% ...
- YouTube Tries To Reduce Spread of 'Borderline Content,' Misinformation
Digital News Daily, Alex Weprin - Friday, January 25, 2019
YouTube says the shift will only impact around 1% of all vide ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- BMW Celebrates Diversity To Showcase Sporty X2 Model
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The LGBTQ community, possessing a bold and rebellious mindset to live li ...
- Hulu Lowers Price For Ad-Supported Tier
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
With its advertising business spinning into high gear with programmatic options, direct-sal ...
- Study: 'YouTube Enthusiasts' Watch As Much Linear TV As Regular Adults
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
The VAB report found YouTube enthusiasts watched just as much traditional ad-support ...
- YouTube, Instagram Among Most Popular Social Video Platforms For Gen Z, Millennials
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
Research finds Instagram is particularly strong among Gen Z, becoming a mo ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...
- Dos Equis Adds More Equis To One-Up Millennial Males
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The releases ramped up ahead of the holiday, supported by both "Fun ...
- High Demand For Entertainment Dollars: Don't Game Your Prices
TV Watch, Wayne Friedman - Friday, January 25, 2019
Video game revenue -- software and hardware sales -- grew 18% ...
- Viacom Buys Pluto TV, Supercharges Digital Strategy
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Pluto TV will operate as an independent subsidiary of Viacom once t ...
- ESPN+ Taps Brian Lockhart To Lead Original Content
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
The hiring of Lockhart suggests the company plans to significantly scale ...
- Hulu, Telaria Expand Programmatic Partnership
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Hulu's robust ad business is expanding, but the challenge is walking t ...
- YouTube TV Expands Nationwide, Covering 98% Of The U.S.
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
While YouTube TV had been available in the country's 100 largest ...
- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's line ...
- Samba TV, Reelgood Partner On Smart TV Guide
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The deal will bring scale to Reelgood's product on TV screens whi ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- UFC Fight Adds Serious Subscriber Numbers To ESPN+
Digital News Daily, Alex Weprin - Monday, January 21, 2019
ESPN says it saw 525,000 ESPN+ signups on Saturday alone, by f ...
- Collab Taps Rosner To Head Marketing Amid Ad Sales Push
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
Rosner is focused on establishing the company's brand in the media marketpla ...
- Netflix Positions Itself For The Future
Video Insider, Alex Weprin - Tuesday, January 22, 2019
Netflix this month revealed viewership numbers for the first time around "Bi ...
- New Data Usage Presents Ad Opportunities, Risks In OTT
Digital News Daily, Alex Weprin - Friday, January 18, 2019
Over time, the buying experience on OTT/CTV will be more similar ...