- Viacom Plans 'Multifaceted' Approach To OTT In 2019
Digital News Daily, Alex Weprin - Tuesday, December 4, 2018
The differentiated OTT strategy is built on direct-to-consumer streaming services, digital studi ...
- Hulu Interested In Live Sports, As Subscriptions Rise
Digital News Daily, Alex Weprin - Tuesday, December 4, 2018
Hulu with Live TV added "more than 450,000" subscribers in Q3. T ...
- Burger King Looks To 'Detour' Folks On Way To McD's
Marketing Daily, Karlene Lukovitz - Tuesday, December 4, 2018
The QSR's latest stunt employs its newly upgraded app, geofencing and ...
- Facebook Watch Fashions Itself As Free OTT Alternative
Digital News Daily, Alex Weprin - Monday, December 3, 2018
The company has struck a deal with Fox to stream three cult-favori ...
- FuboTV Becomes First U.S. Virtual MVPD To Launch In Europe
Digital News Daily, Alex Weprin - Monday, December 3, 2018
Aside from Netflix and YouTube, few U.S. streaming services are available globall ...
- What Makes Content 'Premium,' Anyway?
Video Insider, Alex Weprin - Tuesday, December 4, 2018
As YouTube makes its premium shows more widely available, marketers are increasing ...
- AT&T Suggests Advertising Will Be Key To OTT Future
Digital News Daily, Alex Weprin - Friday, November 30, 2018
AT&T's advertising unit, Xandr, will be at the center of its effo ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol Shine
Digital News Daily, Alex Weprin - Friday, November 30, 2018
The virtual product placement market is getting crowded, with Google, among other ...
- Do VOA, GoUSA Show The World How Great We Are?
TVBlog, Les Luchter - Monday, December 3, 2018
Exploring two officially sanctioned international video services for the U.S.: VOA a ...
- OTT Video Viewers Younger, More Engaged
Digital News Daily, Alex Weprin - Thursday, November 29, 2018
Nielsen found that 7% of total day viewership for five networks w ...
- Law & Crime Network Inks Deal To Stream On Philo
Digital News Daily, Alex Weprin - Thursday, November 29, 2018
The deal is notable for both companies. For Law & Crime, ...
- Discovery Inc. Expands OTT Push, Strikes Deals With Sling TV, Hulu
Digital News Daily, Alex Weprin - Thursday, November 29, 2018
This week, the company struck deals with Dish's Sling TV and Hu ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- As Industry Fraud Concerns Persist, Pixalate Expands MRC Accreditations
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
Pixalate says it is the first solution to be accredited across a ...
- YouTube To Make Original Shows Free And Ad-Supported
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
YouTube originals were previously only available to paid subscribers of YouTube Premiu ...
- Conviva Acquires Delmondo To Bolster Social Analytics Presence
Digital News Daily, Alex Weprin - Wednesday, November 28, 2018
The deal will see Delmondo rebrand as Conviva Social Insights, and wi ...
- 5G To Take Off Next Year, Video To Dominate Mobile Traffic: Ericsson Forecast
Connected Thinking, Chuck Martin - Tuesday, November 27, 2018
The number of IoT cellular connections is projected to reach 4 billi ...
- Premion Taps Three Execs To Boost Local OTT Ad Sales
Digital News Daily, Alex Weprin - Tuesday, November 27, 2018
CTV and OTT remain very much emerging platforms from an ad sal ...
- MLB, MGM Ink Interactive Gaming Deal
Digital News Daily, Alex Weprin - Tuesday, November 27, 2018
The deal "will extend the viewership of games through multiple innings, ev ...
- DAZN To Bring Ads To Streaming Platform
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Existing live sports include lots of advertising opportunities. DAZN will need ...
- WarnerMedia Taps Brad Bentley To Lead Streaming Unit
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Bentley, a 18-year DirecTV veteran who had been overseeing the DirecTV N ...
- Tiger Woods, Phil Mickelson, And Why OTT Is About The Product As Much As The Content
Video Insider, Alex Weprin - Tuesday, November 27, 2018
For technology-driven video companies like Netflix, Hulu, and YouTube, the product ...
- Fox News Readies For Fox Nation Streaming Launch
Digital News Daily, Alex Weprin - Monday, November 26, 2018
The challenge for Fox News is to create an OTT product th ...
- YouTube To Introduce 'Ad Pods' That Stack 2 Commercials Together
Digital News Daily, Alex Weprin - Wednesday, November 21, 2018
YouTube is adding a new advertising solution to its portfolio -- o ...
- Hulu Sells $0.99 Subscriptions In Bid To Grow Market Share
Digital News Daily, Alex Weprin - Friday, November 23, 2018
The steep discount -- only available through Monday -- is part ...
- Original Christmas Movies Provide Proven Formula For Smitten Viewers
TVBlog, Les Luchter - Monday, November 26, 2018
Pick your Christmas music from a giant jukebox of holiday tunes ...
- 'Tis The Season For Short-Form Video Campaigns
Marketing Insider, Pau Sabria - Wednesday, November 21, 2018
The benefit of short-form video is twofold: it's much easier to creat ...
- Tech Bidder Attracted To Fox's RSNs, Possible Platform, Sports Model Shift
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
It's only the first round of bidding, but Amazon's early success wi ...
- Discovery Nearly Doubles 'Go' Streaming Library
Digital News Daily, Alex Weprin - Tuesday, November 20, 2018
Discovery has had Go apps for its channels, including Discovery, Animal Plan ...
- YouTube Tests Ad-Supported Movies
Digital News Daily, Alex Weprin - Monday, November 19, 2018
YouTube quietly rolled out a new feature over the past few week ...