- AT&T's Turner, Xandr Units Partner For Enhanced Ad Opportunities
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
Xandr will be bringing first-party data gathered from AT&T set-top boxes ...
- Nielsen Ratings Lend Support To Netflix's 'Bird Box' Viewership Claim
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
Nielsen says that over the first week of availability, Bird Box's unduplicat ...
- Obit: VAB's Perkins-Roberts, Dead At 54
Television News Daily, Joe Mandese - Tuesday, January 8, 2019
Long-time TV advertising sales executive Cynthia Perkins-Roberts died Jan. 1. She w ...
- Innovid Raises $30M To Expand Global Operations, Ad Tech
Digital News Daily, Alex Weprin - Monday, January 7, 2019
The company says that it will use the cash influx to bui ...
- What Will 2019 Bring For Video Advertising And Streaming Video?
Video Insider, Alex Weprin - Tuesday, January 8, 2019
Digital and streaming video continues to accelerate at a rapid pace, bo ...
- Creative Ways To Send Videos Via Email
Around the Net in Email, Ray Schultz - Monday, January 7, 2019
Words are important when using email to distribute videos. To start wit ...
- Synamedia To Launch Software That Fights Credential Sharing
Digital News Daily, Alex Weprin - Friday, January 4, 2019
The goal is to identify casual sharing, then find ways to moneti ...
- Toys, Tech Dominate YouTube 'Hauls' And 'Unboxing' Videos
Digital News Daily, Alex Weprin - Friday, January 4, 2019
A new study from Shorr Packaging aims to determine the size ...
- Nielsen Adds YouTube To Total Ad Ratings
Digital News Daily, Alex Weprin - Monday, January 7, 2019
YouTube ads will now be measured comparably alongside TV inventory, with Niels ...
- 'Mystery Box' Branded Content Invades YouTube, 'Loot Box' Concerns Linger
Digital News Daily, Alex Weprin - Thursday, January 3, 2019
A wave of sketchy branded content videos have hit some of t ...
- Hackers Take Over Google Chromecasts To Promote YouTube Channel
Digital News Daily, Alex Weprin - Thursday, January 3, 2019
The "CastHack" takes advantage of a router setting that makes some sma ...
- Roku Channel Offers Premium Subscriptions
Digital News Daily, Alex Weprin - Wednesday, January 2, 2019
Starting later this month, users will be able to browse more th ...
- SeaChange Names Aloni Chief Commercial Officer
Digital News Daily, Alex Weprin - Wednesday, January 2, 2019
Aloni will lead global sales and marketing for the company, one ...
- Digital Content Network Collab Launches Ad Sales Group
Digital News Daily, Alex Weprin - Wednesday, January 2, 2019
The company has worked in the branded content space for some tim ...
- Netflix's 'Bird Box' Viewership Numbers Spark Online Debate
Digital News Daily, Alex Weprin - Monday, December 31, 2018
Netflix said 45 million accounts had viewed at least 70% of "Bi ...
- Netflix Executives Set To See Compensation Rise In 2019
Digital News Daily, Alex Weprin - Friday, December 28, 2018
Netflix content chief Ted Sarandos will see the biggest pay bump ...
- Streaming In The New Year With 'Fortnite' And 'Fuller House'
Digital News Daily, Alex Weprin - Friday, December 28, 2018
The New Year's Eve live special, a TV staple for decades, ...
- 'My PS4 Life' Provides Video Showing Players Where All That Time Went
Marketing Daily, P.J. Bednarski - Friday, December 28, 2018
Visitors to the game player site are invited to "Take a lo ...
- 2018: The Year Mainstream Celebrities Embraced YouTube
Digital News Daily, Alex Weprin - Thursday, December 27, 2018
The end result is a fan base that follows stars throughout t ...
- Instagram Test Snafu Removes Scrolling Function From App
Digital News Daily, Alex Weprin - Thursday, December 27, 2018
On Twitter, head of Instagram Adam Mosseri responded to one user th ...
- Amazon Channels To Generate $1.7B In Revenue For 2018
Digital News Daily, Alex Weprin - Wednesday, December 26, 2018
Amazon Channels serves as a middleman for various streaming services, such ...
- OTT Ad Fraud Likely To Increase In Coming Years
Digital News Daily, Alex Weprin - Wednesday, December 26, 2018
Streaming video consumption is growing faster than the measurement protocols. With viewersh ...
- Esports Business Poised For Expansion In 2019
Digital News Daily, Alex Weprin - Monday, December 24, 2018
Deloitte predicts that even more leagues and teams will be created ...
- Sony's Playstation Vue Outpaces Competitors In Product
Digital News Daily, Alex Weprin - Friday, December 21, 2018
Just as the market is seeing a mad rush for content, wi ...
- Sling TV's Top Shows Highlight Streaming Consumption Preferences
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
So what did Sling subscribers binge watch? Lifestyle programs and lighthearted comedie ...
- Videolicious Rolls Out B2B Video Automation Tools
Digital News Daily, Alex Weprin - Thursday, December 20, 2018
Automated videos won't be replacing the automation technology elsewhere in the funne ...
- Discovery, SpotX Partner For Automated Guaranteed Programmatic Campaigns
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Users of Discovery's suite of apps will be served campaigns dynamically purchas ...
- Xandr CEO Tees Up 2019 Priorities: Build Premium Ad Market, Led By Video
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Lesser outlined the top priorities for Xandr with a continued focus ...
- Popdog Raises $9M To Build Out Esports Business
Digital News Daily, Alex Weprin - Wednesday, December 19, 2018
Popdog is launching with $9 million led by Maker's Fund, joined ...
- Sling TV Becomes First vMVPD To Launch In Virtual Reality
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
Oculus Go owners will be able to download the Sling, ESPN a ...