- Tourism Australia Hoax Drives Super Bowl Viewers Online
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Several weeks prior, it launched branded behind-the-scenes "leaks," press releases and fo ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's line ...
- Samba TV, Reelgood Partner On Smart TV Guide
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The deal will bring scale to Reelgood's product on TV screens whi ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- UFC Fight Adds Serious Subscriber Numbers To ESPN+
Digital News Daily, Alex Weprin - Monday, January 21, 2019
ESPN says it saw 525,000 ESPN+ signups on Saturday alone, by f ...
- Collab Taps Rosner To Head Marketing Amid Ad Sales Push
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
Rosner is focused on establishing the company's brand in the media marketpla ...
- Netflix Positions Itself For The Future
Video Insider, Alex Weprin - Tuesday, January 22, 2019
Netflix this month revealed viewership numbers for the first time around "Bi ...
- New Data Usage Presents Ad Opportunities, Risks In OTT
Digital News Daily, Alex Weprin - Friday, January 18, 2019
Over time, the buying experience on OTT/CTV will be more similar ...
- Disney+ Streaming Service Forecast To Attract 5M Subs In First Year, 50M In 5 Years
Digital News Daily, Alex Weprin - Friday, January 18, 2019
Disney said in a filing with the SEC Friday that it wi ...
- BritBox OTT Service Tops 500K Subscribers, Pushes Niche Shows
Digital News Daily, Alex Weprin - Thursday, January 17, 2019
BritBox's content is British programs, available just a few hours after th ...
- Pixability Taps Duffy As CMO, Ahuja To Lead Engineering
Digital News Daily, Alex Weprin - Thursday, January 17, 2019
Pixability CEO David George said that the company is "positioning 2019 ...
- Sling TV Enters The Recommendation Game
Digital News Daily, Alex Weprin - Thursday, January 17, 2019
Sling says it is launching a "recommended for you" ribbon for t ...
- Netflix Touts Numbers, Claims To Earn 10% Of All Screen Time In U.S.
Digital News Daily, Alex Weprin - Thursday, January 17, 2019
Netflix arrived at that number by looking at how many hours ...
- Sinclair Launches STIRR Streaming Service, Pushes Local Content
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
The biggest differentiator, compared to competitive free streaming services, is that STI ...
- Wurl Brings AdSpring Solution To Connected TVs
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
The latest iteration of AdSpring is geared toward video producers, allowing th ...
- Individualization Vs. Personalization At Retail
Connected Thinking, Chuck Martin - Wednesday, January 16, 2019
With individualization at retail, shoppers receives relevant video information while not havi ...
- Endeavor Poaches WWE Network For Endeavor Streaming Business
Digital News Daily, Alex Weprin - Tuesday, January 15, 2019
While the streaming video market is flush with competition, Endeavor Streaming ...
- Comscore To Be Exclusive Currency For Viamedia In 72 Of 73 Markets
Digital News Daily, Alex Weprin - Tuesday, January 15, 2019
Comscore has been trying to seize TV market share from Nielsen ...
- ESPN Beefs Up ESPN+ Product
Digital News Daily, Alex Weprin - Monday, January 14, 2019
ESPN will be bringing one of the most important elements of a ...
- NBCU To Launch OTT Service In 2020
Digital News Daily, Alex Weprin - Monday, January 14, 2019
Details are slim, however, the company says it will be ad-supported a ...
- Streaming Video At CES 2019: The Big Get Bigger, While New Players Join The Field
Video Insider, Alex Weprin - Tuesday, January 15, 2019
Next year's CES will see the streaming video landscape transformed as AT& ...
- Hulu Launching Attribution Solution To Enhance Metrics, Data
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The in-house attribution product will track consumers from when they view ...
- Outside TV Taps Telaria To Monetize Connected TV Inventory
Digital News Daily, Alex Weprin - Friday, January 11, 2019
Outside TV recently struck a deal with Samsung to have its a ...
- CBS Plans 30+ Hours Of Digital Video Around Super Bowl
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The big test will come on Super Bowl Sunday -- Feb. ...
- AT&T Hopes To Leverage 'Treasure Trove' Of WarnerMedia Content In Streaming Push
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
Positioned as a middle ground between full streaming bundles that replicate t ...
- Hulu's Growth Strategy: Break Through The Culture Clutter
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
CMO Kelly Campbell said the company has launched an internal "Culture Lab ...
- Amazon's IMDb Launches 'Freedive,' Ad-Supported Streaming Service
Digital News Daily, Alex Weprin - Thursday, January 10, 2019
Freedive will include a selection of acquired movies and TV shows, wi ...
- TripleLift Taps Former AppNexus Exec Eifler To Spearhead Expansion Push
Digital News Daily, Alex Weprin - Wednesday, January 9, 2019
Eifler is tasked with moving the company's expansion into over-the-top video a ...
- SpotX To Benefit From RTL Acquisition Of Yospace
Digital News Daily, Alex Weprin - Wednesday, January 9, 2019
At the heart of the deal is Yospace's expertise in server-side ...
- Conviva Releases Real-Time Streaming Video Analytics Product
Digital News Daily, Alex Weprin - Tuesday, January 8, 2019
The information provided by Conviva's solution is geared to the product si ...