- Coty To Roll Out Virtual Reality Fragrance Experience
Marketing Daily, Sarah Mahoney - Thursday, December 20, 2018
Debuting in Buenos Aires, Argentina, the program is designed to help use ...
- Sling TV Becomes First vMVPD To Launch In Virtual Reality
Digital News Daily, Alex Weprin - Tuesday, December 18, 2018
Oculus Go owners will be able to download the Sling, ESPN a ...
- 63% Prefer VR To Visiting Physical Store: Study
Connected Thinking, Chuck Martin - Sunday, December 16, 2018
Many consumers see virtual reality becoming part of daily life and s ...
- VR Ads Can Be Marketing Gold For Selling 'Premium' Experiences
Marketing Daily, P.J. Bednarski - Wednesday, December 12, 2018
VR is a good way to sell destinations, as VR ad platfo ...
- Alexa Answers To Crowdsource User Knowledge
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 10, 2018
Amazon Alexa will now turn to select customers to get answers ...
- Walmart Taps VR To Train Employees For Holiday Rush
Around the Net in IoT, Chuck Martin - Thursday, December 6, 2018
Walmart is using virtual reality to train employees for the holiday shoppi ...
- Honda Acura TLX: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
The key to building excitement around this campaign was a comprehensive roll-o ...
- Honda Civic Type R: Social + VR + AR = Success for AHM
The MediaPost Cases, Nina Lentini - Monday, January 21, 2019
Honda was looking for a unique way to showcase its racing cho ...
- Video To Make Up 82% Of IP Traffic By 2022
Digital News Daily, Laurie Sullivan - Tuesday, November 27, 2018
More than 28 billion devices and connections will be online by 202 ...
- Augmented Reality's Road To $16 Billion
Connected Thinking, Chuck Martin - Thursday, November 22, 2018
The only issue related to the anticipated explosive growth of augmented reali ...
- Virtual, Augmented Reality Projected To Drive New Revenue
AI & IoT Daily, Chuck Martin - Monday, November 19, 2018
The IoT market is projected to grow 20% a year, reaching $3 ...
- Toyota Tests HoloLens VR Goggles
Around the Net in IoT, Chuck Martin - Friday, November 16, 2018
Toyota is testing Microsoft’s HoloLens mixed reality technology, by tapping into t ...
- Virtual Reality Tapped For Touring Vacation Homes
AI & IoT Daily, Chuck Martin - Wednesday, November 14, 2018
HomeAway, an online marketplace in the rental property industry, introduced the ...
- National Geographic Uses Oath's Programmatic VR Ads To Promote 'Mars' Season 2
Publishers Daily, Sara Guaglione - Wednesday, November 7, 2018
The ads will run through November 18 in games like Skyfront a ...
- Retailers Adding Virtual, Augmented Reality
AI & IoT Daily, Chuck Martin - Friday, November 2, 2018
About a third of retailers are planning to implement augmented and virtu ...
- Haunted Graveyard VR Game Launched Ahead Of Halloween
AI & IoT Daily, Chuck Martin - Tuesday, October 30, 2018
Location-based adventure was created for VR arcades, where consumers can don ...
- Augmented Reality Is Growing Up
Connected Thinking, Chuck Martin - Sunday, October 28, 2018
Ever since Pokemon Go, when massive numbers of consumers got a tas ...
- Voice Search Leads To Physical Actions
Performance Marketing Insider, Laurie Sullivan - Friday, October 26, 2018
More than two in five people using voice search ask for direction ...
- The Great American Showman: How KFC Reinvented Itself By Returning To Its Heritage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
To be relevant again, the brand had to get back to wh ...
- Macy's Expands VR Furniture Shopping To 70 Stores
Connected Thinking, Chuck Martin - Tuesday, October 16, 2018
With the Macy's VR furniture experience, created by Macy's and Marxent, shoppe ...
- Incubator Formed For Next Generation AR, VR Artists
AI & IoT Daily, Chuck Martin - Tuesday, October 16, 2018
An incubator for augmented and virtual reality creations is being formed ...
- I'll Take Reality With Side Of Augmentation, Please
Media Insider, Gord Hotchkiss - Tuesday, October 16, 2018
We don't want to replace reality. We just want to nudge ...
- Wayfair Launches Mixed Reality Furniture Shopping
Connected Thinking, Chuck Martin - Friday, October 12, 2018
Mixed reality for interior design and room planning is making a maj ...
- Magic Leap Shipping Headsets, Nationwide
Around the Net In Digital, Gavin O'Malley - Thursday, October 11, 2018
Magic Leap has begun shipping its debut mixed reality headset, nationwide. "T ...
- Walmart Adds To In-Store Tech, Intros Self-Driving Floor Cleaners
AI & IoT Daily, Chuck Martin - Monday, October 8, 2018
The Auto-C (autonomous cleaner) uses assisted autonomy to clean store floors, rath ...
- Ford Taps VR To Gauge Consumer Reactions To Self-Driving Car Signals
Connected Thinking, Chuck Martin - Sunday, October 7, 2018
Ford is pushing the market to create a common way for futu ...
- Facebook Unveils Latest Oculus Headset
Around the Net In Digital, Gavin O'Malley - Thursday, September 27, 2018
Facebook’s latest virtual reality headset, the Oculus Quest, is set to h ...
- Walmart Adding 17,000 VR Headsets For Employee Training
AI & IoT Daily, Chuck Martin - Friday, September 21, 2018
VR training is coming for more than 1 million Walmart associates, launchi ...
- Macy's Adds VR, AR For Shoppers
AI & IoT Daily, Chuck Martin - Wednesday, September 19, 2018
Macy's is tapping into virtual and augmented reality and new beauty experienc ...
- KLM Studies Potential Risks Of Using Virtual Reality On Flights
Around the Net in IoT, Chuck Martin - Monday, September 17, 2018
As more airline passengers use virtual reality for entertainment during flights, ...