Retailers Adding Virtual, Augmented Reality

About a third of retailers are planning to implement augmented and virtual reality in the future, according to a new study.

Four percent of retailers say they already have implemented virtual reality but that it needs improvement, according to the digital commerce benchmarking survey by BPR, comprising a survey of leading retailers.

For the future, 28% of retailers plan to implement virtual reality, 7% of them within the next 12 months and 21% within the next one to three years.

Of retailers surveyed, none said they had already implemented augmented reality. In the future, nearly a third (32%) said they plan to. Of those, 14% plan to implement AR within the next 12 months and 18% plan implementation within the next one to three years, according to BPR.

The study noted that nearly half (48%) of consumers said they would be more likely to shop at a retailer that utilized augmented reality.

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