- Millennial Men, Women Respond Differently To Ads
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
If Millennial men and women are from Mars and Venus, the latt ...
- Q&A: Why Brands Still Shun Big Women
Marketing Daily, Sarah Mahoney - Friday, September 14, 2012
NPD Group reports that while two-thirds of women 13 and older descri ...
- Humor In Ads: Laughs Fall Along Gender Lines
MediaDailyNews, David Goetzl - Friday, September 14, 2012
Nielsen research indicates males and females embrace ads with different types ...
- Goodby Names Johnson First Female Partner
MediaDailyNews, Joe Mandese - Tuesday, September 11, 2012
Goodby, Silverstein & Partners has named Executive Creative Director Margaret Johnson ...
- Lifestage Marketing At Its Best: From Kimberly-Clark And Poise
Engage:Boomers, Stephen Reily - Monday, September 10, 2012
While I've written here recently about the things that bra marketers a ...
- 4As CEO Wants More Women To Participate In Industry Events
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
4As CEO Nancy Hill is upset about her failed efforts to recru ...
- Under Armour Launches Largest-ever Women's Effort
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Under Armour is launching its largest-ever campaign directed at women, including i ...
- Komen Launches Image-Repair Campaign
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 4, 2012
Susan G. Komen for the Cure will put survivors in ads ...
- La-Z-Boy Back With Brooke
Marketing Daily, Karl Greenberg - Friday, August 24, 2012
La-Z-Boy is back with Brooke Shields as part of its effort ...
- New Akin Ad Apologizes For Offensive Rape Remark
MediaDailyNews, Steve McClellan - Tuesday, August 21, 2012
Rep. Todd Akin released a new TV ad today apologizing for h ...
- Louisville Slugger Throws Change-up In Women's Marketing
Marketing Daily, Sarah Mahoney - Saturday, August 18, 2012
While Louisville Slugger has somewhere between 50 and 60% of the Maj ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Late-Night NickMom Debuts In October
MediaDailyNews, Wayne Friedman - Wednesday, August 15, 2012
Looking for late-night TV moms? Starting October 1, four-hour, late-night TV programmi ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Helen Gurley Brown, 90, Marketer Of That 'Cosmo Girl'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, August 14, 2012
Helen Gurley Brown, who rose from the secretarial ranks to become ...
- The Whole Story: Moms, Radio And Recency
MediaDailyNews, Mike Bloxham - Thursday, August 9, 2012
Whether talking and chatting with others, commuting, eating, working or doing housewor ...
- From Altar To Toilet, UK Ladies Shop Online
Around the Net In OMD Europe, Nina Lentini - Sunday, August 5, 2012
The study by online retailer Very.co.uk showed increased usage of smartphones a ...
- BlogHer: More Than 'Mommy Bloggers'
Marketing Daily, Laurie Petersen - Monday, August 6, 2012
BlogHer conventions are not a cheap ticket, and this year's was ...
- Please Leave Marissa Mayer Alone
The Social Graf, Erik Sass - Friday, July 20, 2012
Is anyone else tired of the "can women have it all" debat ...
- CW Tunes Into Music Festival To Promote Lineup
MediaDailyNews, David Goetzl - Wednesday, July 18, 2012
Looking to jump-start its fall season, the CW will turn to ...
- Young Hispanics' Media Use Varies By Gender
MediaDailyNews, Erik Sass - Wednesday, July 18, 2012
Young Hispanic adults tend to use media and technology differently depending ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Why Even Nora Ephron's Death Couldn't Save Ann Curry
Engage:Boomers, Stephen Reily - Monday, July 9, 2012
Does this mean Boomers should be heard but not seen? ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Have We Come A Long Way In Media?
Around the Net In Media, Phyllis Fine - Friday, July 6, 2012
It's a slow news day, which gives us time to read ...
- Some Women Post Friends' Ugly Snaps Online
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
The report found that the main reason for 'bikini photo sabotage' ...
- Online Retail Sites Draw European Women
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
Across Europe, 191.5 million females went online during May 2012, representing 48. ...
- Women Be Followin' Brands
The Social Graf, Erik Sass - Friday, June 29, 2012
Women are more likely than men to follow brands on social medi ...
- Campari America's Women & Whiskies Evolves
Marketing Daily, Karlene Lukovitz - Tuesday, June 26, 2012
The opportunity is large, as women not only make about 70% ...
- Facebook Names Sandberg To Board
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 26, 2012
Sheryl Sandberg, Facebook’s COO, has been named the first woman to t ...