- Americans Are Ready For Some Football--World Cup Style
Mediapsssst, Richard Whitman - Friday, July 25, 2025
According to a new Harris Poll report one important way that bran ...
- Nike's 'Scary Good' Leadup To Next Year's FIFA World Cup
MAD, Steve McClellan - Thursday, July 10, 2025
The campaign is from Nike Agency Wieden + Kennedy London, which sa ...
- Messi's Moments: New Spots For Lowe's And Adidas
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2025
With the Club World Cup underway, brands roll out fresh activations featuri ...
- The Home Depot Signs On For 2026 FIFA World Cup
Retail Insider, Sarah Mahoney - Wednesday, December 4, 2024
With games in the U.S., Canada and Mexico, the retailer hopes ...
- Sports Fans View Women's World Cup Sponsors Favorably
Research Intelligencer, Robert Williams - Friday, July 21, 2023
Men are more likely than women to say they'll watch the glob ...
- World-Cup Wizards: Nike's Time Warp, Under Armour's Rap Battle
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 17, 2023
With just days until the first match, marketers are unleashing campaigns th ...
- Soccer Greats Face Off In Louis Vuitton Ads
Marketing Daily, Sarah Mahoney - Monday, November 21, 2022
The luxury brand, which makes the travel trunk for the World Cu ...
- 'The Athletic' Kicks Off Emergency Hotline For World Cup Fans
MAD, Fern Siegel - Thursday, November 17, 2022
The World Cup runs from Nov. 20 to Dec. 18 and t ...
- World Cup Begins As U.S. Fan Base Grows More Diverse
Research Intelligencer, Robert Williams - Tuesday, November 15, 2022
The 2022 FIFA World Cup will potentially reach 5 billion viewers duri ...
- Messi Named Brand Ambassador For World Cup Sponsor Byju's
MAD, Steve McClellan - Thursday, November 10, 2022
The company said Messi was selected for his "passion for learning" a ...
- Fans Looking Forward To World Cup Despite Controversies
MAD, Mario Carrasco - Wednesday, October 26, 2022
We found that 44% of U.S. adults are either somewhat or ve ...
- Linear TV Is Most Popular Way For Soccer Fans To Watch Games
Research Intelligencer, Robert Williams - Monday, August 22, 2022
The World Cup offers advertisers a chance to reach consumers including high ...
- Out-Of-Home Scores Goal For Women's Soccer
MediaDailyNews, Charlene Weisler - Tuesday, July 9, 2019
The U.S. versus England match was the #1 televised soccer game ye ...
- Women's World Cup Final Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, July 9, 2019
Roughly twice as many Brits tuned into Sunday's Women's World Cup fin ...
- Women's World Cup Ads Fail The Branding Test
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Kantar has told "Campaign" that the raft of advertisers trying to associa ...
- Women's World Cup Ads Are Too 'Woke' To Engage
London Blog, Sean Hargrave - Monday, July 1, 2019
Spots are failing because they focus on issues rather than the f ...
- England And Scotland's Women's World Cup Opener Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The England vs Scotland Women's World Cup opening game on Sunday nig ...
- Forget Brexit, Brits Prefer The World Cup And 'Love Island'
London Blog, Sean Hargrave - Wednesday, January 9, 2019
Research shows Brits engage with World Cup and "Love Island" content f ...
- Spanish-Language Networks Record Flat 2017-2018 TV Advertising
Television News Daily, Wayne Friedman - Monday, November 5, 2018
The World Cup gain helped Telemundo witness a strong hike in revenu ...
- World Cup And 'Love Island' Fuel Revenue Growth At ITV
Around the Net In MAD London, Sean Hargrave - Wednesday, July 25, 2018
The first half of 2018 has seen revenue grow 8% for IT ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...
- ASA To Investigate 'Bet Now' World Cup Calls To Action
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
The Guardian reported on public complaints that children had been "bombarded" wi ...
- World Cup Final Viewing Down Sharply
Television News Daily, Wayne Friedman - Tuesday, July 17, 2018
This year's World Cup Final, in which France beat Croatia, yielded t ...
- Visa Renames Southgate Tube 'Gareth Southgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
Visa has temporarily renamed Southgate tube station "Gareth Southgate" in a humoro ...
- Fears Children Were 'Bombarded' With World Cup Betting Ads
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
The Guardian reports campaigners are concerned that betting companies were the bigge ...
- World Cup Advertiser Found To Be Selling Banned Weapons In UK
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Its World Cup adverts featured football stars who were not at t ...
- Latin American Soccer Teams Got Most Hits On YouTube
Performance Marketing Insider, Laurie Sullivan - Monday, July 16, 2018
Despite the win by France, teams and players in Latin America g ...
- World Cup Expects Lower Unit Pricing, Fox Earns Higher Revenues Overall
Television News Daily, Wayne Friedman - Thursday, July 12, 2018
Fox expects to see more revenue overall for the World Cup vers ...
- Nike Guaranteed To Lift The World Cup Trophy
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
"Campaign" makes the point that although Adidas is the World Cup sponso ...