- College Football Audiences Are Ready To Spend, Even If NIL Deals Often Fumble
Research Intelligencer, Rob Williams - Friday, August 28, 2026
College football offers brands a large and valuable audience. It just won ...
- RNC Eyes Lowest Unit Price? Not Yet
TV Watch, Wayne Friedman - Friday, August 28, 2026
This looks to even up political advertising strength for the midterms becau ...
- Twoxfour Wins Media Account For Walter E. Smithe Furniture & Design
Accounts on the Move, Fern Siegel - Wednesday, August 26, 2026
The 80-year-old company wants to drive more traffic to its showrooms. ...
- Meta Focuses On Becoming An AI Company As It Settles Case
Around the Net In Media, Ray Schultz - Wednesday, August 26, 2026
The settlement of social-media addiction charges by Meta for $18 million wi ...
- FCC Chief Criticizes Addition Of Groups That Qualify For Ad Discounts
Around the Net In Media, Ray Schultz - Wednesday, August 26, 2026
FCC Commissioner Anna M. Gomez has sharply criticized the Media Bureau guidan ...
- Phishing In The Waterworks: Bad Actors Can Bring Down Critical Systems
Email Insider, Ray Schultz - Thursday, August 27, 2026
Almost 60% of all U.S. organizations lack full email protection, according ...
- GPJ Promotes Neville, Zeppa To Global Roles
MAD, Fern Siegel - Wednesday, August 26, 2026
Neville is now Global Chief Operating Officer and Paolo Zeppa is presiden ...
- Taco Bueno, Infinite Agency Heat Up QSR Experience
MAD, Fern Siegel - Wednesday, August 26, 2026
The brand believes great marketing should be as memorable as the f ...
- Tractor Supply Loses Top Executive
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, August 26, 2026
Kimberley Gardiner is exiting Tractor Supply after four years. She was CM ...
- Independent Ad Measurement (Outside Of TV) Is Dead
Media Insider, Dave Morgan - Thursday, August 27, 2026
Most of us should care about independent measurement anchoring the buying a ...
- Leaders Must Make Plans To Usher In AI, Bill Gates Warns
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
The Microsoft cofounder sees no plan or evidence that leaders, experts a ...
- TikTok Focuses On Europe In Off-Platform Ad Expansion
MediaDailyNews, Colin Kirkland - Wednesday, August 26, 2026
TikTok is bringing new partners to its multi-screen ad experience across billboard ...
- Trade Desk Goes Agentic, Simplifies Programmatic Buying - Just Ask Koa
MediaDailyNews, Laurie Sullivan - Thursday, August 27, 2026
The Trade Desk unveiled new agentic capabilities to make its demand-side platfo ...
- What YouTube's Shorts 'View' Rules Reveal About The Limits Of Attention
Planning & Buying Insider, Joe Perello - Thursday, August 27, 2026
Views still have a role. They tell marketers whether content is reachi ...
- Gracenote Strikes First DSP Deal, Provides Show-Level CTV Data To Trade Desk
Television News Daily, Wayne Friedman - Thursday, August 27, 2026
Gracenote, a unit of Nielsen that identifies media content, will work wi ...
- Nielsen's Gauge: Beyond DASH, What Are We Missing?
TV Watch, Wayne Friedman - Thursday, August 27, 2026
The Gauge currently does not offer granular results when it comes ...
- Funding Democracy Unfiltered, CSPAN Taps First Chief Development Officer
TVBlog, Joe Mandese - Thursday, August 27, 2026
A 15-year nonprofit vet, Adele Hixon-Day joins from the Smithsonian and wi ...
- 3-Year Streaming Outlook: Slowing Down Pricing Hikes
Advanced TV Insider, Wayne Friedman - Wednesday, August 26, 2026
Higher-priced ad-free options have seen greater price increases over the last thr ...
- Appeals Court Says Lower TV Ad Rates Cannot Go To Political Parties
Around the Net In Media, Ray Schultz - Wednesday, August 26, 2026
The 4th Circuit Court of Appeals has ruled that political parties a ...
- Rethink Taps Grayson As Managing Director, New York
MAD, Fern Siegel - Tuesday, August 25, 2026
Her remit is overseeing clients such as Meta, Kraft Heinz and Mols ...
- Signal Theory Reveals Obsession For 'Snackable' Pecans
MAD, Fern Siegel - Tuesday, August 25, 2026
The U.S. produces 300 million pounds of pecans each year. ...
- Layne's Taps Planet Propaganda As First Creative AOR
MAD, Fern Siegel - Tuesday, August 25, 2026
The goal is making the chicken chain a national household name, whi ...
- Kiwi Bill To Enforce Teen Restrictions For Social Media, AI Companions
MediaDailyNews, Colin Kirkland - Tuesday, August 25, 2026
New Zealand is the latest country to introduce a bill banning young ...
- TikTok Allows Users To Preserve Their Account After Death
MediaDailyNews, Colin Kirkland - Tuesday, August 25, 2026
TikTok is prompting users with the ability to "Choose someone you tru ...
- AI Tool Uses Human Emotion To Predict Ad Outcomes
MediaDailyNews, Laurie Sullivan - Tuesday, August 25, 2026
AI can now predict how an ad will match human emotions bas ...
- Meta Settles Child Exploitation For $17.1B, Structural Remedies Too
MediaDailyNews, Joe Mandese - Wednesday, August 26, 2026
The structural remedies include limiting kids' usage to two hours per d ...
- Google Launches Flexible Billing To Manage Exploding AI Costs
MediaDailyNews, Laurie Sullivan - Wednesday, August 26, 2026
Google is changing its billing and resource allocation for AI-driven developer platfor ...
- Spending Can Still Spark Joy For Consumers If Brands Make It Worth The Guilt
Research Intelligencer, Rob Williams - Wednesday, August 26, 2026
The average American can be described as 'Joy Pressured,' according to ...
- Dick's Gets Clobbered With Nike Fallout
Retail Insider, Sarah Mahoney - Wednesday, August 26, 2026
A rocky reset at recent acquisition Foot Locker, along with clearance-rack Nike ...
- DAZN Buys Sports Commercial Distributor EverPass
Television News Daily, Wayne Friedman - Wednesday, August 26, 2026
One core EverPass program is as exclusive commercial distributor of "NFL Sund ...