- Walmart Enables Offline Shopper Measurement In YouTube Campaigns
MediaDailyNews, Laurie Sullivan - Thursday, June 11, 2026
The "closed proof of concept" launched Thursday, allowing select advertisers to measu ...
- Why Organic, Not Paid Impressions Are The Currency For AI Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, June 11, 2026
Organic impressions - not paid media ad impressions - have become t ...
- What's $800 Million Among Friends?
Red, White & Blog, Joe Mandese - Thursday, June 11, 2026
Actually, it's the incremental amount of political ad spending in AdImpact's just-releas ...
- Pique TV
TV Watch, Joe Mandese - Thursday, June 11, 2026
No, my headline isn't a typo. It was just a way ...
- Comcast Advertising To Use Affinity Solutions Transaction Data
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, i ...
- Olive Oils From Spain Selects Havas Miami As U.S. Agency
MAD, Fern Siegel - Tuesday, June 9, 2026
The three-year engagement will increase American visibility for Spain's heritage product. ...
- Horizon Partners With AI Content Startup Kartel
MAD, Steve McClellan - Wednesday, June 10, 2026
Kartel was founded in 2024 and is now helmed by longtime ...
- Uber Eats Transforms Into Performance-Based Engine
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
Uber Advertising has introduced marketing tools that turn the app into ...
- Anomaly Launches New Crown Royal Platform
Out to Launch, Fern Siegel - Tuesday, June 9, 2026
The "Bring It" spot runs across social, digital, streaming and OOH througho ...
- AI Finding Its Citation Hierarchy Across Applications
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 10, 2026
Understanding where a brand appears, and why, has become essential as ...
- Getting Double Checked Marked Up
Planning & Buying Insider, Joe Mandese - Wednesday, June 10, 2026
In the old days, Nielsen could make a new media supplier "currency ...
- Samsung's Home Screen Offers Programmatic Ad Access For DSPs
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
For the first time, advertisers can buy Samsung Ads' smart TV home-scre ...
- NBA Finals Game 3 Soars To 23.8M Viewers
Television News Daily, Wayne Friedman - Wednesday, June 10, 2026
In the strongest result for an NBA Finals Game 3 since 199 ...
- Media Salespeople Are Using ChatGPT As A Search Engine, Niche Media CEO Says
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Ryan Dohrn, the CEO of Niche Media, feels many media salespeople a ...
- Trade Desk CRO Anders Mortensen Out After Seven Months
Around the Net In Media, Ray Schultz - Monday, June 8, 2026
The Trade Desk has confirmed a report in AdWeek that Anders Mortens ...
- Roblox Appoints SuperAwesome Partner For 'Under 13 Contextual Advertising'
Around the Net In Media, Ray Schultz - Tuesday, June 9, 2026
Roblox has named youth marketing tech platform SuperAwesome as its commercial a ...
- Bloomberg Media Partners With Cision To Expand Access To Its Journalism
Around the Net In Media, Ray Schultz - Monday, June 8, 2026
Bloomberg Media has formed a partnership with Cision to expand access ...
- Color Me Orange: Colin Jost Falls For Blue Moon
MAD, Fern Siegel - Monday, June 8, 2026
The new work by Lola USA uses its talking oranges to targ ...
- Papale Heads Strategy For Pearlfisher In New York
MAD, Fern Siegel - Monday, June 8, 2026
Christina Papale's 20-year experience includes health, retail, spirits and beauty brands. ...
- Bron Blames Humans For Crypto's Risks
MAD, Fern Siegel - Monday, June 8, 2026
Agency Be the Fox's "Seed Phrase Museum" spot suggests ways to secu ...
- Accenture To Acquire Creator/Social Agency Whalar
MAD, Steve McClellan - Monday, June 8, 2026
Whalar Group will enter a three-year strategic partnership with Accenture Song "focus ...
- How Cutting Entry-Level Agency Jobs Impacts The Entire Industry
MAD, Steve McClellan - Monday, June 8, 2026
New report from the 4As and DBC suggests agencies have killed t ...
- Addiction Could Become Microsoft's Hidden Ad Metric
MediaDailyNews, Laurie Sullivan - Monday, June 8, 2026
Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after ...
- OpenAI Files IPO, Eyes Ad Tools Powered By General Intelligence
MediaDailyNews, Laurie Sullivan - Tuesday, June 9, 2026
The IPO will create pressure on OpenAI to continually update and moneti ...
- Big Events, New Tech Fuel Experiential Marketing Spending
MediaDailyNews, Joe Mandese - Tuesday, June 9, 2026
The expansion, which is being led by the B2C segment, is al ...
- Brands Bet Big On AI To Support Performance
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 9, 2026
Financial investments in performance advertising are rising as AI-driven marketing methods le ...
- All Quiet On The Upfront Front: Digital-First Players' Market Share?
TV Watch, Wayne Friedman - Tuesday, June 9, 2026
Could collective share grow to 50%-55% of overall upfront dollars - ...
- Warner Bros., Paramount Shares Fall On Report Of Lawsuit To Block Merger
Around the Net In Media, Ray Schultz - Monday, June 8, 2026
Warner Bros. Discovery stock fell by 3% on Friday following a Reute ...
- Redbarn Ad Campaign Has A Data Strategy
Data & Programmatic Insider, Laurie Sullivan - Monday, June 8, 2026
"We are looking at the KPIs, but also doing a brand-lift stu ...
- M+C Saatchi Talk Taps Harrison As Managing Partner, Connects Brands To Culture
MAD, Fern Siegel - Friday, June 5, 2026
He will also oversee team culture, talent development and financial performance. ...