- Better Brand-Sport Deals: 'Throwing A Dime' Is Needed
TV Watch, Wayne Friedman - Wednesday, August 26, 2026
CIMM says: "Live sports audiences fluctuate substantially throughout broadcasts depending on ga ...
- Peters Returns To GSD&M As Group Creative Director
MAD, Fern Siegel - Monday, August 24, 2026
Mark Peters will oversee the agency's work for the Corona account. ...
- MX Group Uses Humor To Promote Seeburger's Time-Saving 'Integration'
MAD, Fern Siegel - Monday, August 24, 2026
The comedy isn't about technology - it's about the freedom technology crea ...
- Tombras Wins Dollar Tree's Creative AOR
MAD, Fern Siegel - Monday, August 24, 2026
This will be the retailer's first brand campaign - and first associati ...
- TikTok, DOJ Settle Children's Privacy Charges For $400M
MediaDailyNews, Wendy Davis - Monday, August 24, 2026
The deal resolves charges that TikTok allowed children 12 and under ...
- Google Agentic AI Meets Verified Data For Finance
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 25, 2026
Dun & Bradstreet is bringing its "Commercial Graph" into Google's Gemini Enterpri ...
- It's The Salience, Stupid
Red, White & Blog, Joe Mandese - Tuesday, August 25, 2026
The economy may or may not be the No. 1 issue f ...
- U.S. Political Ad Buys Reach $6.1B To Date
Television News Daily, Wayne Friedman - Tuesday, August 25, 2026
The biggest TV station group to benefit from the spend is Gr ...
- Programmatic Home Screen Ads Are Now Easier To Place
Around the Net In Media, Ray Schultz - Sunday, August 23, 2026
Nexxen has launched new standardization tools that will allow advertisers to activa ...
- GMC Hummer EV Pickup Offers Versatility
Drive Time, Tanya Gazdik - Monday, August 24, 2026
The GMC Hummer works like a generator -- and in the eve ...
- Patrick Patrick Marketing Agency Launches With Netflix, AMC As Clients
MAD, Fern Siegel - Friday, August 21, 2026
Founder Kevin Harrington was the senior director, planning for NBCU shows. ...
- Anomaly Positions Zales Jewelry As A Daily 'Occasion'
MAD, Fern Siegel - Friday, August 21, 2026
The creative builds on the company's "Own It" platform. ...
- Mercedes-Benz Preps For US Open
Marketing Daily, Tanya Gazdik - Friday, August 21, 2026
Global brand ambassador Coco Gauff is "influencing culture in ways that exte ...
- Meta Fights FTC Bid To Revive Monopoly Charges
MediaDailyNews, Wendy Davis - Friday, August 21, 2026
"Content posted by friends has become a small fraction of the conte ...
- Judge Sides Against Snap In Scraping Battle
MediaDailyNews, Wendy Davis - Friday, August 21, 2026
Snap must face content creators' claims that it wrongly scraped YouTube vide ...
- AI Is Screening B2B Vendors Before Sales Even Gets A Meeting, Ipsos Finds
Research Intelligencer, Rob Williams - Monday, August 24, 2026
By the time a sales representative enters the conversation, the buyer m ...
- Dot Dot Dot... DASH DASH DASH... Dot Dot Dot
MediaPost Weekend, Joe Mandese - Sunday, August 23, 2026
This email is how one knowledgeable source sums up one of t ...
- Yarbrough Heads Client Services For Matte Projects
MAD, Fern Siegel - Thursday, August 20, 2026
The new hire was noted for her "rare mix of corporate rig ...
- The Rec League Promotes Premiere League's Fandom In U.S.
MAD, Fern Siegel - Thursday, August 20, 2026
"It's All Here" launches across the soccer league's U.S.-global channels, NBC a ...
- Target, Walmart Tell 2 Different K-Shaped Stories
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 20, 2026
One audience feels flush enough to splurge on toys and fashion. T ...
- Colorado Battles Tech Group Over Media Warnings
MediaDailyNews, Wendy Davis - Thursday, August 20, 2026
"Colorado's Healthier Social Media Use by Youth Act requires social media compani ...
- Microsoft Advertising's Agentic Playbook
Performance Marketing Insider, Laurie Sullivan - Friday, August 21, 2026
Microsoft Advertising on Friday released an agentic commerce blueprint to guide businesse ...
- Uncommon Creative Studio Positions British Airways As Stress Relief
MAD, Fern Siegel - Wednesday, August 19, 2026
The creative was shot in Cape Town, South Africa. ...
- Kopp, Parkinson Propel Brand Growth For Ogilvy Group
MAD, Fern Siegel - Wednesday, August 19, 2026
The two senior appointment intersect with creativity, strategic partnerships and marketing. ...
- Turtlebox Audio Names McGarrah Jessee First Creative AOR
MAD, Fern Siegel - Tuesday, August 18, 2026
A new brand campaign launches in March 2027. ...
- Amazon Presses Perplexity Shopping Agent Ban
MediaDailyNews, Wendy Davis - Wednesday, August 19, 2026
Amazon is urging a federal appellate court to reconsider a ruling th ...
- IAB: AI Labeling Cuts Clickthroughs By A Third
Performance Marketing Insider, Laurie Sullivan - Thursday, August 20, 2026
"That cost is warranted where AI use could mislead consumers," an upda ...
- Living In The Synthetic World
Red, White & Blog, Joe Mandese - Thursday, August 20, 2026
New research estimates 10% of all web content has been edited ...
- Moloco Launches Partner Program To Strengthen Brand Performance, Media Buying
MAD, Fern Siegel - Tuesday, August 18, 2026
Founding partners include PMG, Dentsu UK&I and M+C Saatchi. ...
- Cartagena Debuts OK Future, Relies On Seasoned Staff, AI
MAD, Fern Siegel - Tuesday, August 18, 2026
The new agency still puts human judgment and creativity at the cent ...