- Collective Community Recommendations Drive Influence, Build Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
On average two people each second ask Reddit communities for a recommendatio ...
- YouTube Tests Crackdown On Ad Blockers
Digital News Daily, Karlene Lukovitz - Friday, June 30, 2023
YouTube hopes to drive paid Premium sub signups by pulling the pl ...
- Anyone Know How To Install A 30-Foot TV Antenna Tower?
TV Watch, Joe Mandese - Friday, June 30, 2023
The good news is it's Friday and this is the last editi ...
- Social Platforms Battle Teens Over Mental Health Claims
Digital News Daily, Wendy Davis - Wednesday, June 28, 2023
Free-speech principles as well as a 27-year-old media law prevent teens fr ...
- Joe Is Awful, Roku Is Not
TV Watch, Joe Mandese - Thursday, June 29, 2023
"The big news this month is the breakout performance by the Ro ...
- Google Disputes Report It Violates Its TrueView Ad Placement Standards 80% Of The Time
Digital News Daily, Karlene Lukovitz - Wednesday, June 28, 2023
Google says the research is inaccurate. The report says some advertisers ha ...
- Google Disregarded Own Rules On Ad Placements, Research Says
Research Intelligencer, Robert Williams - Wednesday, June 28, 2023
About 80% of the time, ads distributed by Google Video Partners don ...
- Google's Gaming Love Affair - From Niantic To Stadia To Search To Playables
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 27, 2023
This time, experiments are happening on YouTube, as it tries to mo ...
- Google May Add Interactive Games To YouTube, Called 'Playables'
Digital News Daily, Colin Kirkland - Monday, June 26, 2023
In an email to employees, Google detailed a potential feature called "Playable ...
- YouTube Test And Compare Feature For Creators Aims To Drive Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 26, 2023
The test-and-compare feature with creators, announced at VidCon last week, allows th ...
- Is Jesse Watters The New Tucker Carlson?
TV Watch, Joe Mandese - Monday, June 26, 2023
Is The Daily Caller Tucker Carlson's new/old post-Twitter home? ...
- Cable TV Viewership: More Viewing Declines In May, Streamers Stronger: Nielsen
Television News Daily, Wayne Friedman - Thursday, June 22, 2023
Overall cable TV viewing continues to decline -- down 14% in t ...
- YouTube To Launch First Official Shopping Channel, In South Korea: Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 21, 2023
Channel will operate in the Korean language and begin as a 90-d ...
- Why Marketers Should Court Black Creators On Social Media
Marketing Daily, Todd Wasserman - Monday, June 19, 2023
A study released last week found that Black creators on TikTok, YouTu ...
- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
The Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- YouTube Expands Eligibility To Its Partner And Shopping Affiliate Programs
Digital News Daily, Colin Kirkland - Tuesday, June 13, 2023
YouTube is further expanding creator access by lowering its eligibility criteria a ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Families Urge Judge To Allow Claims Over 'Addictive' Social Media
Digital News Daily, Wendy Davis - Friday, June 2, 2023
"Defendants design social media apps that target kids but are not sa ...
- YouTube Reverses Misinformation Policy, Cites Political Balance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 2, 2023
YouTube says the ability to openly debate political ideas - even controversi ...
- Will Advertisers Be Impacted By YouTube's Reversal Of Political Ad Policies?
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, June 3, 2023
Advertisers may wonder how YouTube's reversal of its decision to take do ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- Parents Can Sue YouTube Over Children's Privacy, FTC Says
Digital News Daily, Wendy Davis - Monday, May 22, 2023
"Congress did not intend to wholly foreclose state protection of children's onli ...
- Google WNBA Ad Inspires Fashion, Highlights New Ways To Search
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, May 20, 2023
The campaign for the Woman's National Basketball Association demonstrates how fans c ...
- Former Google, YouTube Execs To Shutter Neeva Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 22, 2023
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, form ...
- YouTube Winning With Sports: Running Up The Score - Don't Skip The Ads
TV Watch, Wayne Friedman - Friday, May 19, 2023
YouTube and YouTube TV seem to have found their footing with spor ...
- YouTube To Bow Unskippable Ads, 'Pause Experiences'
Digital News Daily, Karlene Lukovitz - Thursday, May 18, 2023
Unskippable format to be offered only for buys of YouTube Select. ...
- Google Reportedly Will Let Advertisers Generate AI Media Assets With PaLM 2
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 17, 2023
The company will use generative AI with support from large language mode ...
- iSpot.TV To Measure Reach For YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Wednesday, May 17, 2023
Enabling measurement of incremental reach should help the Google platforms better compe ...
- TV Advertising Ups And Downs: Linear Sinks 8%, CTV Rises 21%
Television News Daily, Wayne Friedman - Monday, May 15, 2023
Total advertising for live, linear TV is forecast to drop 8% ...