TVBlog
With its massive NFL deal and presumably a renewal with the NBA coming, ESPN can continue to count on hefty per-subscriber fees that look to cross the monthly $7 mark … Read the whole story
Movie and TV studio Lionsgate has selected WPP's Mindshare to handle its consolidated account after a review. Annual ad spending on the account -- … Read the whole story
Rentrak says it is starting a first-of-its-kind TV measuring service, estimating all TV viewership of a program for up to one month. Its new … Read the whole story
Does TV still sell music from exposure on big TV events? Nielsen says it strikes a chord. Sales of the album of the year, … Read the whole story
Stripping out political revenues, local and national advertising dollars fell nearly 10% at Allbritton Communications in the last three months of 2012. But the … Read the whole story
New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story
In this fully sponsored second screen experience for TNT's NBA game broadcasts, State Farm promotional material will be synchronized with on-air spots. Read the whole story
"There was no specific trigger for us to move into TV now, but we've been hitting lots of milestones, and felt we were ready … Read the whole story
The winner and a parent will travel to New York City to participate in a writer's workshop with "My Weird School" book series author … Read the whole story
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CNN's continuous coverage of the stalled cruise ship Triumph docking in Alabama last Thursday more than doubled the cable network's ratings "compared to the … Read the whole story
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In the age of DVRs and On-Demand viewing, sports are quickly becoming the last live drama on television. Great games are something that must … Read the whole story
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Forrester Research's new mobile trends report advises marketers to get wise to connected devices, and predicts a further blurring of the lines between digital … Read the whole story
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Television viewership is dropping, and online video watching is up. But TV still has an enormous hold on viewers, measuring its views in hours, … Read the whole story
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News reported on television has been moving at different speeds recently, from a limping cruise ship at 5 mph (riveting!) to an asteroid breezing … Read the whole story
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Sunday's season finale of "Downton Abbey" concludes one of the most vexing episodes in spoiler alert history. Because the series ended in the U.K. … Read the whole story
