by Wayne Friedman
Sinclair Broadcast Group, one of the largest U.S. TV station groups, is starting up a new digital division -- Sinclair Digital Ventures. The unit … Read the whole story
by Laurie Sullivan
Google has published results from its Preferred Upfront offering for YouTube advertisers, highlighting mobile's contribution to the growth of video. Last fall, when the … Read the whole story
by Wayne Friedman
TV Everywhere efforts are forecast to make stronger gains in terms of usage this year-- although growing too slowly for some TV executives. "Active … Read the whole story
by Erik Sass
Hipster news juggernaut Vice Media, having already taken online news video by storm, is coming to TV courtesy of HBO. The premium cable channel … Read the whole story
by Erik Sass
With the 2016 election season already in full swing, the Sunday morning ritual of listening to people shout over each other about politics will … Read the whole story
by Gavin O'Malley
Continuing its foray into original video content, Facebook has secured an exclusive distribution deal with the WWE. The "Facebook Trending Experience," so-called, will also … Read the whole story
by Karlene Lukovitz
There are also "how-to" videos with Stewart voiceovers that demonstrate how to use the product to clean a vase and to eliminate odors from … Read the whole story
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by Amy Corr
A video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What … Read the whole story
COMMENTARY
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"Mad Men" resumes next Sunday, April 5, and the final seven episodes of the series are fittingly called "The End of an Era." As … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Having a sports cable TV network might still seem like an easy route to big revenues. But then you need to consider what Time … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
This past winter was brutal. With cities like Boston buried under 108 inches of record-breaking snowfall and a couple cold snaps still to come, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Advocacy organizations opposing Comcast's merger with Time Warner argue in a new FCC filing that the net neutrality rules have too many loopholes to … Read the whole story
COMMENTARY
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
Facebook, the most power platform for branded content, is about to get a whole lot more powerful. At its F8 developers forum this week, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The last few years have brought plenty of examples of social media helping ordinary people communicate despite government repression -- and now at least … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
It appears that OK Go's distinctive visual wit can be bought (and anyone who wrist-slaps a circa-2015 artist for playing nice with brands probably … Read the whole story
COMMENTARY
by Joel Melby
Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been … Read the whole story