• The Guardian, Friday, March 27, 2015 6:56 AM

O2 customers are being offered early access to ten Channel 4 series as part of the relaunch of the broadcaster’s video-on-demand platform as All 4. The offer, open to customers who sign up to O2’s Priority loyalty scheme, is part of a multi-platform sponsorship deal which means O2 branding will appear across All 4 and in pre-roll ads throughout 2015. Channel 4 says All 4, which replaces the 4oD brand and goes live on Monday, is designed to move beyond long-form content into short video, interactive games and social media feeds.

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