Around the Net
UK To Be First Country Where Half Of Advertising Is Digital
- The Guardian, Friday, March 27, 2015 7:01 AM
The UK will this year become the first country in the world where half of all advertising spend goes to digital media. Just over GBP16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobile and tablets, according to eMarketer. Digital advertising is expected to grow by 12% this year to GBP8.1bn, making the UK the first country in which GBP1 in every GBP2 will go on digital media. Ad spend on mobile devices will rise 45% this year to GBP3.3bn.
