by Wayne Friedman
It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- … Read the whole story
by Larissa Faw
The agency cites a slowdown in China as well as ongoing turmoil in Eastern Europe. North America ad spend will grow 3.5% in 2015, … Read the whole story
by Erik Sass
While much has been made of "social TV," one conundrum that gets in the way is the fact that fans can't really share content … Read the whole story
by Wayne Friedman
New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. … Read the whole story
by Tyler Loechner
Clypd, a supply-side platform for programmatic TV advertising, on Monday announced that it has integrated data from TiVo's research and analytics department into its … Read the whole story
by Fern Siegel
Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith's millennial strategy across multiple media platforms, reporting … Read the whole story
-
by P.J. Bednarski
CBSN, the network's interactive streaming news service, is now available as part of a new CBS News app for Android. It's available today from … Read the whole story
by Laurie Sullivan
Marketers are shifting budgets from other media to mobile advertising, but many still find privacy issues challenging, notes an Interactive Advertising Bureau report. One-third … Read the whole story
-
by Tyler Loechner
Innovid, an online video ad platform, is expected to Monday announce it has raised $10 million in a new round of funding. All original … Read the whole story
by Aaron Baar
"What they're doing seems to be very targeted to the audience, which is male and a little younger-skewing demographic," Ted Marzilli, CEO of YouGov … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
HBO's deal to air a daily TV newscast from news/documentary outfit Vice provides the pay network with a big way to differentiate itself from … Read the whole story
COMMENTARY
by Gary Holmes
When NBC decided to air a 40th anniversary special for "Saturday Night Live," did they broadcast it live from New York on Saturday night, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For a small agency working with a small budget, programmatic TV placements let the client fight above its weight in prime-time arenas it never … Read the whole story
COMMENTARY
by John Tuchtenhagen
I was recently invited to sit on a Google agency panel designed to solicit my perspective - as a cross-channel video media buyer - … Read the whole story
COMMENTARY
by Cole Sletten
With the explosion of connected devices, streaming services and social-media platforms, today's sports fans consume the games they love in more ways than ever. … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
A 21-year old investor writing on Seeking Alpha, says because he's young and we're not, he knows that YouTube will survive any attacks. His … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent, very different, entrants … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
About a year ago, the IAB outlined the role and evolution of its major specifications and noted that the fast convergence of video commerce … Read the whole story
COMMENTARY
by Molly K. Watson, Op-Ed Contributor
Marketing a brand's social responsibility efforts is no longer a trend. It is the norm. When planning a cross-channel cause-related campaign, audit all of … Read the whole story