Meredith Corp. has named Kim Martin as its new chief strategy officer. She will focus on Meredith’s millennial strategy across multiple media platforms, reporting to Meredith Chairman and CEO Steve Lacy.
Previously, Martin served as president and GM of WE tv, overseeing all aspects of the network, programming and marketing to digital media and is credited with updating the network’s image.
Lacy stated that Martin will serve as a “valued advisor, particularly as it pertains to increasing our already strong reach to millennial women.”
Meredith also tapped Martin to expand its video strategy cross-platform.
Before WE tv, Martin was EVP of distribution and affiliate marketing for Rainbow Media, responsible for AMC, Fuse, IFC and WE tv. Prior to joining AMC Networks, Martin spent 10 years with Discovery Networks, rising to SVP of affiliate sales.
“Given my background, I'm particularly enthusiastic about the video content creation opportunities for the Meredith brands,” she noted.
Meredith’s National Media Group claims to reach a multichannel audience of 220 million consumers monthly, including 100 million unduplicated women and 60% of American millennial women. Its best-known brands include Better Homes and Gardens, Parents and Allrecipes.
Martin was named by CableFAX as one of the Top 30 most powerful women in cable for five consecutive years.