TVBlog
by Adam Buckman, Featured Columnist
With David Letterman now out of the late-night picture, you might think the two Jimmies would be picking up his audience. But that might not be the case, if it's … Read the whole story
by Wayne Friedman
One of the biggest expected summer movies, Universal Pictures' "Jurassic World" -- set to open on June 12 -- has spent nearly $30 million … Read the whole story
by Wendy Davis
In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move … Read the whole story
by Joe Mandese
Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its … Read the whole story
by Wayne Friedman
ABC's NBA Finals continue to easily outperform results of a year ago -- as well as offering up the highest average viewership in nearly … Read the whole story
by Wayne Friedman
Showtime Networks will get a new chief executive officer next year -- its president David Nevins. Matthew Blank will be stepping down as chief … Read the whole story
COMMENTARY
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It's so weird and hyper-manipulated that it's hard to explain the concept of the new "unscripted" CBS summer replacement series "The Briefcase." But here … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Rare are those big consumer-facing companies that don't need TV advertising -- companies that seemingly get all the "awareness" they need. But awareness isn't … Read the whole story
COMMENTARY
by Martin Cass
It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would … Read the whole story
COMMENTARY
by Doug Chavez, Columnist
It seems that each month there are new product updates and announcements from all the big players, as well as established companies in the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
News broadcasters aren't the only ones targeting television monitoring service TVEyes. Satellite provider DirecTV also is going after the company. In a lawsuit filed … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Many marketers are moving money from TV to programmatic video, according to a recently released study from ad tech firm Unruly. Read the whole story