by Adam Buckman
Time Inc. is creating an advertiser-supported "over-the-top" video service anchored by 'People' magazine and 'Entertainment Weekly,' the company announced Thursday morning at a NewFront … Read the whole story
by Wayne Friedman
Television revenues grew 13% to $180 million on a same-station basis, and nearly 58% when including new station acquisitions. Retransmission revenue increased 38% to … Read the whole story
-
by Wayne Friedman
While "total spend" -- the aggregate media spending transacted through Tremor platforms -- climbed 26% in the first quarter versus the same period a … Read the whole story
by Sara Guaglione
The New York Times announced six new video series, most with virtual reality components, at its NewFront presentation Monday. The company is betting its … Read the whole story
by Sara Guaglione
People's partnership with the festivals is multiplatform; ads for the festivals will appear in People's print and digital outlets. The partnership will also entail … Read the whole story
by Tanya Gazdik
The brand's primary target/audience is women ages 35-54 with a household Income of $75,000 and higher, Brooke Young, VP, Client Partner, at Moxie, tells … Read the whole story
by Phyllis Fine
Turner Classic Movies' seventh annual Classic Film Festival draws fans and celebrities of all ages. At this year's event, the company also announced FilmStruck, … Read the whole story
by Larissa Faw
Working with its agencies Arnold Worldwide and Havas Media, the year-long ad and content integration campaign features Modern Family character "Phil Dunphy" who works … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Too many networks, too much programming -- and still nothing on TV? Hope that less will be more -- and soon. In the latest … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I finally took pity on those who moaned that "between the upfronts and the NewFronts there are just not enough presentations, free drinks and … Read the whole story
COMMENTARY
by
Once Donald J. Trump swept Indiana, and then each of his remaining competitors tumbled off the stage, (metaphorically, of course, except for Carly Fiorina) … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Streaming and downloads overtake DVD for the first time. Great for idents, but tough brand questions now that we rent stuff rather than buy … Read the whole story
COMMENTARY
by Ari Rosenberg, Op-Ed Contributor
Headlines are bursting with praise this week for the growth of this segment of digital advertising: "Online Digital Video Soars" according to some guy … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Consumer research from Leichtman Research Group, Inc. (LRG) finds that 65% of US TV households have at least one television set connected to the … Read the whole story
COMMENTARY
by Felicia Greiff, Staff Writer
Did you miss week one of the IAB NewFronts? Check out Real-Time Daily's carefully selected highlights. Read the whole story