"The Power Broker" has emerged as the book seen most often on the bookshelves of the TV talkers. Read the whole story
The deal will bulk up Peacock's TV and movie content at launch with older TV shows and movies and more recent shows including Showtime's … Read the whole story
The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform … Read the whole story
Amazon Prime Video spent the most on national TV between March 16 and May 24 of this year: $63 million, up 136% versus the … Read the whole story
With big new stories on COVID-19 and nationwide protests, the three major cable TV news networks scored strong viewing hikes of 34% to 120% … Read the whole story
The Google-owned SVOD blamed the increase, to $65, on the rising costs of content -- while touting its addition of ViacomCBS channels and various … Read the whole story
Prices for existing customers of those two services, and for live-streaming service AT&T Now, have not been raised. Read the whole story
Recent churn issues could be a factor in consumers abandoning older premium video services and signing to new platforms. Read the whole story
This is the era of Peak TV+. In addition to broadcast and cable, we a bounty of major streaming services: Netflix, Hulu, and Amazon … Read the whole story
Major digital media players are steeling themselves for the regulation that is almost certainly coming -- in the U.S. and elsewhere. Read the whole story
A lively panel discussion on Day One of MediaPost's TV & Video Insider Summit heard a pet food marketer and two agency operatives acknowledge … Read the whole story
"What we see is that linear TV is the biggest driver for us," Indeed's Paul J. D'Arcy told MediaPost's TV & Video Insider Summit … Read the whole story