Zaslav is credited with choreographing this week's blockbuster deal in which the media properties of Discovery Inc. and WarnerMedia will be combined. Read the whole story
Walt Disney is encouraging marketers to make commitments for multicultural content in their upfront TV ad deals. "For us this is not about checking … Read the whole story
The decline in live, linear TV ratings is steepening, but there is sharply rising viewing in streaming ad-supported TV platforms. Read the whole story
Over 80 new brands have run campaigns on Univision this year. Read the whole story
The marketplace is designed to circumvent the loss of third-party cookies and the restriction of device IDs by enabling access to first-party viewer data … Read the whole story
That number appears to put Google past the last reported totals for Roku and Amazon. Most of Android TV's device accounts are in Asia, … Read the whole story
"Retta is a great fit for the brand as she is a witty, optimistic and relatable person," Volkswagen's Kimberley Gardiner tells "Marketing Daily." Read the whole story
The leader in streaming is taking pitches from outside producers and looking to hire a head of audio programming to increase its podcast offerings, … Read the whole story
Viewers can also access News 12 New York stories via Haystack's on-demand service. It will be added to its live content slate later this … Read the whole story
One effort, from SS+K, is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell, features locales within Central Park. Read the whole story
I only ask because I'm growing weary of the harangue of Fox News "media relations" execs kvetching when I express my views that advertisers … Read the whole story
That means live TV takes on added importance. Two pre-pandemic examples are: NBC's "The Voice" and Fox's "The Masked Singer." Read the whole story