Many people feel a sense of sensory overload from all of the commotion that erupts surrounding the holiday season. Read the whole story
In a dramatic industry move, Disney has ousted Bob Chapek as CEO and brought back Bob Iger to the role effective immediately. Disney made … Read the whole story
Amazon says viewing is higher -- especially when adding on "TNF" direct viewing from millions of devices and accounts. In the first "TNF" game … Read the whole story
79% say they believe they would be more loyal to a company that provided an integrated service, and 58% said they'd actually leave their … Read the whole story
"[The question is] if this trend will continue indefinitely, and the truth is we don't know," says Brian Hughes, author of the special report … Read the whole story
Domestic box-office revenue is up nearly 94% to $6.6 billion vs. a year ago on a season-to-date basis, Comscore says -- but still 33% … Read the whole story
VIVnetworks will be integrated with Publicis Groupe's global performance marketing platform, CJ, and will work with the Groupe's Profitero and CitrusAd units as well … Read the whole story
CEO Roger Lynch tells "Hollywood Reporter" digital now produces the majority of Conde Nast's revenue. Read the whole story
A study found NCM moviegoers who attended two blockbuster films this year were more inclined to be highly active consumers eight hours after attending … Read the whole story
"But what is it morphing into," Sequent Partners Alice Sylvester asked, setting the state for the fourth and final day of the "Attribution & … Read the whole story
The integration of Playground xyz with GumGum's technology combines ad-tracking data with AI to move it out of a lab, making it applicable to … Read the whole story