Television News Daily Editions for March 2023
- Television News Daily - Friday, March 31, 2023
- Amazon Drama About Angry Loners Who Kill Is Ill-Timed
- March Madness TV Commercials Post Dramatically Higher Online Engagement
- More Restructuring: High-Profile Execs Exit ABC News, Netflix, Roku Lays Off Another 200
- AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
- Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
- Stock For Trump-Linked Digital World, Truth Social's Ad Seller, Rises After Indictment
- TV, Marketing Evolving -- So Why Do We Still Have Upfronts?
- Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High Pricing
- Wine, Spirits Brand Constellation Leans Into Storytelling
- Television News Daily - Thursday, March 30, 2023
- Elon Musk, Meet 'Unstable' Tech Titan Ellis Dragon
- 2023 National TV Ad Spending Projected To Sink 4.4%
- Disney Folds Marvel Entertainment, Ousts Chairman Ike Perlmutter
- MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
- Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
- Paramount+ Teases 'Fatal Attraction' Series
- Scripps News Creates Longform Documentary Unit
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
- 69% Of Viewers Now Use Free Streamers, SVOD Costs Making Some Rethink Cable
- 'I Want My MTV' All Over Again
- Television News Daily - Wednesday, March 29, 2023
- Game On! Game Show Network, Sony Make Upfront Pitches
- Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
- When Is A JIC Not A JIC? When It's A MCCC
- Hulu, Freeform Execs Among Disney Layoffs, Production Consolidated Under Carol Turner
- Classic TV Programming Finds Audience Among Women Streamers
- Amazon Weighs Acquisition Bid For Distressed AMC
- Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
- Television News Daily - Tuesday, March 28, 2023
- Comscore Expands 48-Hour Measurement To All Local TV Markets
- Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
- Disney Shutters Metaverse Unit As 7K Layoffs Commence
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
- Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
- Streaming Finds: Sci-Fi
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
- Television News Daily - Monday, March 27, 2023
- It's The End Of The TV Rating As We Know It
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
- Bloys: Merged HBO Max, Discovery+ Streamer Aims To 'Replicate Cable'
- Scripted Commands 90% Share Of SVOD Content Spend
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
- Mapping The Future Of The Media Universe
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
- Digital Channels Are Biggest Source Of Product Discovery
- Television News Daily - Friday, March 24, 2023
- NBCU Plots Movie Comeback For OCD Detective Monk
- March Madness Sees 22% Ad Gain, Steady Viewing
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
- New York State Mulls 8% 'Netflix Tax'
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
- Television News Daily - Thursday, March 23, 2023
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
- Questionable Tactics Mar Action-Packed 'Night Agent'
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
- Peacock Leads In Revenue Per Streaming Viewing Hour
- New Metric Measures How Videos Perform Based On When They Were Uploaded
- FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
- Most CTV Ads Miss The Frequency 'Sweet Spot'
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Television News Daily - Wednesday, March 22, 2023
- Comedy Central Whistles Memorable New 'Toon With 'Digman!'
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
- When Misinformation Passes The Turing Test
- Television News Daily - Tuesday, March 21, 2023
- Like Sands Through The Hourglass, So Are The Days Of My TV Life
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
- Integral Ad Science Takes Netflix Verification Program Live
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
- Netflix Brings 40 New Titles To Mobile Games Library
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
- Netflix's Reality Check: Modest Ad-Supported Option Goals, And That's Good News
- Television News Daily - Monday, March 20, 2023
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- Video Measurement 'JIC' Invites Google/YouTube To Join
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- LG Brings Mental Health Awareness To March Madness
