Television News Daily Editions for March 2023
- Television News Daily - Tuesday, March 28, 2023
- Comscore Expands 48-Hour Measurement To All Local TV Markets
- Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
- Disney Shutters Metaverse Unit As 7K Layoffs Commence
- Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
- Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
- SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
- Digital Not Immune From Current Ad Recession, Falls 2% YTD
- IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
- Streaming Finds: Sci-Fi
- 32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
- TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
- Television News Daily - Monday, March 27, 2023
- It's The End Of The TV Rating As We Know It
- ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
- Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
- 'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
- Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
- Bloys: Merged HBO Max, Discovery+ Streamer Aims To 'Replicate Cable'
- Scripted Commands 90% Share Of SVOD Content Spend
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
- Mapping The Future Of The Media Universe
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
- Digital Channels Are Biggest Source Of Product Discovery
- Television News Daily - Friday, March 24, 2023
- NBCU Plots Movie Comeback For OCD Detective Monk
- March Madness Sees 22% Ad Gain, Steady Viewing
- Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
- Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
- New York State Mulls 8% 'Netflix Tax'
- Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
- SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
- Television News Daily - Thursday, March 23, 2023
- Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
- Questionable Tactics Mar Action-Packed 'Night Agent'
- Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
- Peacock Leads In Revenue Per Streaming Viewing Hour
- New Metric Measures How Videos Perform Based On When They Were Uploaded
- FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
- Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
- Most CTV Ads Miss The Frequency 'Sweet Spot'
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
- Television News Daily - Wednesday, March 22, 2023
- Comedy Central Whistles Memorable New 'Toon With 'Digman!'
- DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
- Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
- Less Than 1% Of CTV Apps Were Delisted In Q4 2022
- Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
- When Misinformation Passes The Turing Test
- Television News Daily - Tuesday, March 21, 2023
- Like Sands Through The Hourglass, So Are The Days Of My TV Life
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
- Integral Ad Science Takes Netflix Verification Program Live
- FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
- Netflix Brings 40 New Titles To Mobile Games Library
- Walmart Taps Innovid to Enhance CTV Advertising Personalization
- Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
- Netflix's Reality Check: Modest Ad-Supported Option Goals, And That's Good News
- Television News Daily - Monday, March 20, 2023
- Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
- Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
- Video Measurement 'JIC' Invites Google/YouTube To Join
- YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
- 'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
- LG Brings Mental Health Awareness To March Madness
- Television News Daily - Friday, March 17, 2023
- National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
- Animated 'Agent Elvis' Is A Triumph For Netflix
- Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
- Paramount+ Launching Its First Mobile-Only Plan, In LatAm
- YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
- Automotive Estimated TV Spending Drops 66.8%
- AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
- Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
- Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
- International Advertising Association Establishes North American Chapter
- $142.8 Billion In Revenue Lost To Fake Traffic In 2022
- Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
- GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
- Microsoft Moves Into New Era Of Advertising, Automation
- YouTube Lifts Ban On Trump's Channel
- Television News Daily - Thursday, March 16, 2023
- AMC Gets Lucky Again With New Odenkirk Series
- Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
- Tubi To Hold Pre-Upfront Event For Advertisers
- Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
- '22 Political Ad Spending Revised Down 7.5% To $8.94B
- The Wonders Of Virtual Product Placement
- Baseball On TV? Change The Game - One Marketing Pitch At A Time
- Television News Daily - Wednesday, March 15, 2023
- Robert Blake And The Good Old Days Of Our Television Youth
- ESPN Sells Out Women's NCAA Championship Broadcast Inventory
- Diamond Sports Group Files For Chapter 11 Bankruptcy
- DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
- ANA, 4As, IAB Task Force To Update Digital T&Cs
- The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
- Many Consumers Are Willing To Scan QR Codes In TV Commercials
- Volvo Honors Behind-The-Scenes Movie Heroes
