Television News Daily Editions for March 2023
Television News Daily - Tuesday, March 28, 2023
Comscore Expands 48-Hour Measurement To All Local TV Markets
Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Disney Shutters Metaverse Unit As 7K Layoffs Commence
Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
Digital Not Immune From Current Ad Recession, Falls 2% YTD
IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
Streaming Finds: Sci-Fi
32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
Television News Daily - Monday, March 27, 2023
It's The End Of The TV Rating As We Know It
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
Bloys: Merged HBO Max, Discovery+ Streamer Aims To 'Replicate Cable'
Scripted Commands 90% Share Of SVOD Content Spend
Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
Mapping The Future Of The Media Universe
Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital Channels Are Biggest Source Of Product Discovery
Television News Daily - Friday, March 24, 2023
NBCU Plots Movie Comeback For OCD Detective Monk
March Madness Sees 22% Ad Gain, Steady Viewing
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
New York State Mulls 8% 'Netflix Tax'
Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
Television News Daily - Thursday, March 23, 2023
Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Questionable Tactics Mar Action-Packed 'Night Agent'
Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Peacock Leads In Revenue Per Streaming Viewing Hour
New Metric Measures How Videos Perform Based On When They Were Uploaded
FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
Most CTV Ads Miss The Frequency 'Sweet Spot'
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Television News Daily - Wednesday, March 22, 2023
Comedy Central Whistles Memorable New 'Toon With 'Digman!'
DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
When Misinformation Passes The Turing Test
Television News Daily - Tuesday, March 21, 2023
Like Sands Through The Hourglass, So Are The Days Of My TV Life
Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Integral Ad Science Takes Netflix Verification Program Live
FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Netflix Brings 40 New Titles To Mobile Games Library
Walmart Taps Innovid to Enhance CTV Advertising Personalization
Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
Netflix's Reality Check: Modest Ad-Supported Option Goals, And That's Good News
Television News Daily - Monday, March 20, 2023
Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Video Measurement 'JIC' Invites Google/YouTube To Join
YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
LG Brings Mental Health Awareness To March Madness
Television News Daily - Friday, March 17, 2023
National TV Advertising For NBA '22-'23 Regular Season 28% Higher So Far
Animated 'Agent Elvis' Is A Triumph For Netflix
Disney+ AVOD Outpacing Rivals, Up To 36% Of New Sign-Ups
Paramount+ Launching Its First Mobile-Only Plan, In LatAm
YouTube TV Hikes Basic Price $8, Offsets With 4K Price Cut
Automotive Estimated TV Spending Drops 66.8%
AT&T's Lily Joins NCAA Stars In March Madness Ad Blitz
Comcast Advertising's Claudio Marcus On Cross-Media Measurement, CIMM's Roles
Three Seasons Of Any TV Show Is Enough - Just Ask Streaming Users
International Advertising Association Establishes North American Chapter
$142.8 Billion In Revenue Lost To Fake Traffic In 2022
Programmatic Ad Buyers Fear Their Data Flow Will Be Disrupted, Study Finds
GumGum Guarantees Brand Safety From Harmful Content On Its Ad Exchange
Microsoft Moves Into New Era Of Advertising, Automation
YouTube Lifts Ban On Trump's Channel
Television News Daily - Thursday, March 16, 2023
AMC Gets Lucky Again With New Odenkirk Series
Nielsen: Streaming Reaches 34% Share In February, Linear Continues To Fall
Tubi To Hold Pre-Upfront Event For Advertisers
Paramount Starts First D2C Ecommerce Platform For Entertainment Brands
'22 Political Ad Spending Revised Down 7.5% To $8.94B
The Wonders Of Virtual Product Placement
Baseball On TV? Change The Game - One Marketing Pitch At A Time
Television News Daily - Wednesday, March 15, 2023
Robert Blake And The Good Old Days Of Our Television Youth
ESPN Sells Out Women's NCAA Championship Broadcast Inventory
Diamond Sports Group Files For Chapter 11 Bankruptcy
DirecTV Sues Nexstar Media Group For Antitrust Issues Over Retransmission Fees
ANA, 4As, IAB Task Force To Update Digital T&Cs
The Upfront Isn't Dying: Station Groups Want In, Push National TV Ad Businesses
Many Consumers Are Willing To Scan QR Codes In TV Commercials
Volvo Honors Behind-The-Scenes Movie Heroes
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