Television News Daily Editions for March 2023
Television News Daily - Friday, March 31, 2023
Amazon Drama About Angry Loners Who Kill Is Ill-Timed
March Madness TV Commercials Post Dramatically Higher Online Engagement
More Restructuring: High-Profile Execs Exit ABC News, Netflix, Roku Lays Off Another 200
AMC, Coca-Cola Team Up To Lure Gen Zers Back To Theaters
Tetris Hops On The Web3 Bandwagon With New Brand Rewards Program
Stock For Trump-Linked Digital World, Truth Social's Ad Seller, Rises After Indictment
TV, Marketing Evolving -- So Why Do We Still Have Upfronts?
Hard Pass? Against A Maturing Streaming TV Market, RSNs Enter At Sky-High Pricing
Wine, Spirits Brand Constellation Leans Into Storytelling
Television News Daily - Thursday, March 30, 2023
Elon Musk, Meet 'Unstable' Tech Titan Ellis Dragon
2023 National TV Ad Spending Projected To Sink 4.4%
Disney Folds Marvel Entertainment, Ousts Chairman Ike Perlmutter
MLB Campaign Features Hot Dogs, High Fives - And More Home Runs?
Fox Partners With Purpose-Driven Ad/Marketing Firm To Make Social Impact
Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
Paramount+ Teases 'Fatal Attraction' Series
Scripps News Creates Longform Documentary Unit
It's Reach, Not Ratings, That Will Determine TV Advertising's Future
69% Of Viewers Now Use Free Streamers, SVOD Costs Making Some Rethink Cable
'I Want My MTV' All Over Again
Television News Daily - Wednesday, March 29, 2023
Game On! Game Show Network, Sony Make Upfront Pitches
Long-Time TV Ad Defender Brian Wieser Turns Bearish On The Medium, Sort Of
Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
When Is A JIC Not A JIC? When It's A MCCC
Hulu, Freeform Execs Among Disney Layoffs, Production Consolidated Under Carol Turner
Classic TV Programming Finds Audience Among Women Streamers
Amazon Weighs Acquisition Bid For Distressed AMC
Danone Exec: Learning To Use Retail Media Networks 'Definitely A Journey'
The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
Television News Daily - Tuesday, March 28, 2023
Comscore Expands 48-Hour Measurement To All Local TV Markets
Dusty's Trail Leads Nowhere In 'The Big Door Prize' On Apple TV+
Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Disney Shutters Metaverse Unit As 7K Layoffs Commence
Apple Reportedly Poised To Spend $1B Annually On Theatrical Movies
Frontier Offers Combined-Billing YouTube TV, Fiber Internet Bundle To Incentivize 'Ditching Cable'
SMI Data Shows 8 Of Top 12 Ad Categories Declined In February
Digital Not Immune From Current Ad Recession, Falls 2% YTD
IAS Integrates With Amazon Publisher Services, Enables Seamless Ad Verification
Streaming Finds: Sci-Fi
32% Of New SVOD Subs Now Ad-Supported, 53% Come Through 3rd-Party Distributors
TV Writers Want A Raise: Do They Know The Real Story Arc Of Episodic Content?
Television News Daily - Monday, March 27, 2023
It's The End Of The TV Rating As We Know It
ARF Calls On Industry To Scrap 'TV Households,' Replace Them With 'TV-Accessible' Ones
Premium Streamers Impacted By 'Volatility' With Rising Cancellations, Additions
'John Wick: Chapter 4': Best Start For Franchise, Modest TV Marketing
Magna Revises 2022 For Sixth And Final Time, Calls It 'Decent Year' That Stalled Halfway
Bloys: Merged HBO Max, Discovery+ Streamer Aims To 'Replicate Cable'
Scripted Commands 90% Share Of SVOD Content Spend
Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
Mapping The Future Of The Media Universe
Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting
Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital Channels Are Biggest Source Of Product Discovery
Television News Daily - Friday, March 24, 2023
NBCU Plots Movie Comeback For OCD Detective Monk
March Madness Sees 22% Ad Gain, Steady Viewing
Digital Media-Buying Data Reveals Surge In Direct, CTV Political Ad Buys
Twitter's Musk, NBCU's Yaccarino Joining Forces, On Stage
New York State Mulls 8% 'Netflix Tax'
Dentsu-Led NFT Experiment Gives Creators Access To Horror Show Assets
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Clearer Pricing For Legacy Pay TV Packages: Coming Too Late In A CTV World?
SoundHound Launches Chat AI Voice Assistant Platform, Mobile App
Television News Daily - Thursday, March 23, 2023
Sports Rights To Reach $67B By 2028, Helped By 'Desperate' Pay-TV Platforms
Questionable Tactics Mar Action-Packed 'Night Agent'
Tubi Offers Comscore, VideoAmp As Alternate Currencies, Intros Pause Ad Format
Peacock Leads In Revenue Per Streaming Viewing Hour
New Metric Measures How Videos Perform Based On When They Were Uploaded
FCC May Require 'All-In' Price Disclosures For Pay-TV Providers
Sports Rights Fees Keep Rising, Even As Streamers Slow TV/Video Content Spend
Most CTV Ads Miss The Frequency 'Sweet Spot'
Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Television News Daily - Wednesday, March 22, 2023
Comedy Central Whistles Memorable New 'Toon With 'Digman!'
DirecTV, Newsmax Strike New Carriage Deal, Ending 2-Month Dispute
Study: Paid AVODs Beat FASTs On Ad Attention, But Just 33% Of All CTV Ads Win 2 Seconds Or More
Less Than 1% Of CTV Apps Were Delisted In Q4 2022
Fox News Media Has Other Content For Big Brand Advertisers: Are You In?
When Misinformation Passes The Turing Test
Television News Daily - Tuesday, March 21, 2023
Like Sands Through The Hourglass, So Are The Days Of My TV Life
Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Integral Ad Science Takes Netflix Verification Program Live
FuboTV Changes Name To Fubo, Launches Ryan Reynolds Maximum Effort Campaign
Netflix Brings 40 New Titles To Mobile Games Library
Walmart Taps Innovid to Enhance CTV Advertising Personalization
Netflix U.S. AVOD Subs Surpass 1M, Disney+ Churn Minimal After No-Ads Price Hike
Netflix's Reality Check: Modest Ad-Supported Option Goals, And That's Good News
Television News Daily - Monday, March 20, 2023
Coming Of Age At The End Of A Century: It's 'Y2K: The Musical!'
Warner Bros. Discovery Chooses Comscore, VideoAmp As Alternative Currency
Video Measurement 'JIC' Invites Google/YouTube To Join
YouTube TV Price Hike Amid Cord-Cutting: Virtuals Making Their Channel Cuts?
'Jill's Steals & Deals' Adds NBCU On-Screen Buying, Checkout Capability
Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
LG Brings Mental Health Awareness To March Madness
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