Commentary
Click And Collect Shopping
- by Jack Loechner , Staff Writer @mp_research, March 16, 2018
Nielsen Homescan data shows that, compared with all online shopping, the typical click and collect shopping basket is heavy on edibles like meat, produce, dairy and frozen foods. Dry grocery is important too, says the report, as it is included in 50% of click and collect shopping trips.
In order …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
