Commentary
Shopping With Alexa
- by Jack Loechner , Staff Writer @mp_research, April 20, 2018
According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon.
As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it's a natural progression to receive product or retailer coupons through the same medium. Google recognizes the need for its digital …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
