Commentary
Company Value
- by Jack Loechner , Staff Writer @mp_research, September 19, 2018
Without Value, the “Company” has no Proposition
To get started, and your leaders aligned, here is a very brief overview of MECLABS Institute’s value proposition methodology. This methodology is based on a review of 1,100 articles, books and academic papers on competitive advantage, differentiation, unique selling points, and value proposition …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
