Commentary
The Measure of Innovation
- by Jack Loechner , Staff Writer @mp_research, November 23, 2018
According to McKinsey’s senior partner Erik Roth, and associate partners Guttorm Aase and Sri Swaminathan, by combining two simple metrics, companies can gain valuable insights into their innovation performance.
Often, when people think about measuring innovation performance, they think of things like the number of patents the company has registered or …
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.
If they need McKinsey to tell them they are innovative................they are not. Want to KILL innovation? Invite McKinsey