Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic Review

Nielsen has named former Madison Avenue digital agency executive David Kenny CEO, succeeding Mitch Barns, who previously announced plans to retire at the end of the year.

Kenny, who most recently was senior vice president of IBM’s Cognitive Solutions unit, previously was CEO and chairman of The Weather Channel, which …

3 comments about "Nielsen Taps Madison Ave. Vet David Kenny As CEO, Continues Strategic Review".
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  1. Henry Blaufox from Dragon360, November 20, 2018 at 10:04 a.m.

    Kenny's salary and target bonus seem low for such an accomplished industry executive. Will the outcome of the Nielsen "strategic review" change the future compensation?

  2. Joe Mandese from MediaPost Inc., November 20, 2018 at 10:14 a.m.

    @Henry Blaufox: Kenny will also receive millions in equity awards, as well as about $4 million in "make whole payments' offsetting incentive payments he would have received from IBM.

  3. Tracey Scheppach from Matter More Media, November 20, 2018 at 10:41 a.m.

    Getting the measument of media right is one the most important issues we face as an industry. Nielsen is so fortunate to have such an accomplished executive and a true leader and pioneer. I was fortunate to work for David at Publicis and if anyone can right the Nielsen ship it is David. 

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