Most Firms Say Their Customer Experience Needs A Boost: Study

A new study from UserTesting should sober up email marketers, and just about anyone involved with the customer experience.

Of 1,600 professionals surveyed, 85% say their customer experience needs improvement.

Worse, 44% have never heard of the term digital transformation -- a key part of improving customer engagement -- if …

customer experience, digital, email, research

1 comment about "Most Firms Say Their Customer Experience Needs A Boost: Study".

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James Smith from J. R. Smith Group, March 28, 2019 at 9:18 p.m.
Ray, these are some pretty dismal results, particularly regarding CX and digital
transformation. Any details on the survey sample? Who are these 1,600 and
what type of businesses do they represent?
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