Commentary
Worrywarts: Consumers Don't Trust Brands With Their Data
- by Ray Schultz , Columnist, April 4, 2019
Two surveys have come out showing that Americans are more wary about their privacy than marketers may think.
Only 41% of U.S. consumers trust firms to protect their data, according to The Digital Society Index 2019: Human Needs in a Digital World, a study by Dentsu Aegis Network.
Dentsu and …
