Commentary
8% Of Households Own A VR Headset; Gaming Leads Usage
- by Chuck Martin , Staff Writer, April 15, 2019
No matter how good it gets, virtual reality seems to be treading water.
Consumer familiarity with VR technology has remained at approximately one-fourth of U.S. broadband households between 2017 and 2018, according to a new study.
Gaming continues to lead VR usage as well, according to the study by Parks …
Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.
Ownership can be a very misleading metric. I still have my 3-D glasses that came with my Samsung TV stashed somewhere. I think I used them just twice.
Usage is the only metric worth tracking.