Commentary

8% Of Households Own A VR Headset; Gaming Leads Usage

No matter how good it gets, virtual reality seems to be treading water.

Consumer familiarity with VR technology has remained at approximately one-fourth of U.S. broadband households between 2017 and 2018, according to a new study.

Gaming continues to lead VR usage as well, according to the study by Parks …

1 comment about "8% Of Households Own A VR Headset; Gaming Leads Usage".
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  1. John Grono from GAP Research, April 16, 2019 at 5:37 p.m.

    Ownership can be a very misleading metric.   I still have my 3-D glasses that came with my Samsung TV stashed somewhere.   I think I used them just twice.

    Usage is the only metric worth tracking.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.

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