Nielsen Strategic Review Poised To Resolve, Outcome Unknown


Following Publicis’ acquisition of Epsilon and WPP’s sale of a majority stake of Kantar, Nielsen is the last major industry data business under strategic review, and at least one Wall Street firm expects that to resolve soon, albeit outcome unknown.

“We expect [Nielsen] management to offer a bit more than …

2 comments about "Nielsen Strategic Review Poised To Resolve, Outcome Unknown".
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  1. Nicholas Schiavone from Nicholas P. Schiavone, LLC, July 18, 2019 at 12:20 p.m.

    Variance is a problem affecting more than Nielsen's data!

    What does it mean for customers when a research company
    goes through so many ownership changes?  

    Who do you trust?

    #Nielsen #Variance #NielsenVariance #Trust

  2. Frank Anthony from Self, July 23, 2019 at 12:48 a.m.

    Having been through a couple of Nielsen's public/private adventures, one thing for sure is the customers tend to lose.  Mine certainly did.  Though I couldn't say that at the time.  But hey, this is business.  

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