Commentary
The Unboxing Paradox: Surprise Beats Convenience
- by Sarah Mahoney , Staff Writer @mahoney_sarah, November 4, 2019
As a cranky consumer, I like to know what to
expect. So when a digital company asks me to subscribe with the promise of “surprising” me every month, I’m leery. I suspect they want to stick me with the ugliest lipstick shades
— or weird Easter candy nobody else wanted. …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
