Heavy TV Sports Viewers Still Watching During COVID-19 Crisis: Nielsen

Although there have been virtually no live sports for the most of March due to COVID-19, Nielsen says heavy sports viewers are still watching lots of sports programming -- with 10% of their big Sunday viewing going toward sports content.

Many sports networks, for all days of the weeks starting …

2 comments about "Heavy TV Sports Viewers Still Watching During COVID-19 Crisis: Nielsen".
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  1. Ed Papazian from Media Dynamics Inc, April 17, 2020 at 7:50 a.m.

    Wayne, we should be as clear as possible when talking about heavy sports viewers and all viewing.The data Nielsen provided is only about weekends, not weekdays which account for the lion's share of all TV usage. Therefore it may be true that heavy weekend sports viewers watch more TV on weekends than the total adult population---not surprising---but this does not mean that they are the heaviest viewers of TV content, in general. In fact, this is probably not the csse.

  2. John Grono from GAP Research, April 17, 2020 at 8:16 p.m.

    Maybe said 'heavy TV sports viewers' are simply too heavy to get themselves off the couch.

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