Retailers Say Personalization Yields Highest ROI
- by Ray Schultz , April 23, 2020
Three-fourths of all retailers now use personalization across most marketing channels, and over half say it yields the highest ROI of any tactic, according to Kibo’s fourth annual global personalization study, conducted with WBR Research.
Of the firms surveyed, 70% of retailers say advanced personalization achieved ROI of 200% …
