Commentary
Ford, Honda, Toyota Tops In Pandemic Response
- by Tanya Gazdik , Staff Writer, July 20, 2020
They might have been putting their vehicle buying plans on hold, but consumers were still paying close attention to how automakers were navigating the pandemic, according to a study.
Across all industries, brands have adjusted their marketing and customer communications to the COVID-19 crisis. The top brands car shoppers recognized …
Senior reporter Tanya Gazdik covers automotive, sports and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
