Commentary
Lincoln, Mini Dominate In Satisfaction
- by Tanya Gazdik , Staff Writer, December 14, 2020
Lincoln and Mini were the top-rated automotive brands in terms of sales satisfaction in their respective categories, per J.D. Power.
Lincoln ranks highest in sales satisfaction among luxury brands, with a score of 827. Lexus (826) and Mercedes-Benz (826) rank second in a tie.
Mini ranks highest in sales satisfaction …
Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
