Commentary
Study Finds Short-Form Ads Growing In Effectiveness
- by Richard Whitman , Columnist, December 21, 2020
Interpublic intelligence arm Magna is out with a new study — done in collaboration with sibling unit IPG Media Lab and Snap — that purports to show improving effectiveness of shorter-format video ads.
The study attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and …
