Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2. 

Of the companies polled, 52% say their marketing technology is very good at improving performance. …

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