Nielsen: Podcast Listeners Are Extremely Diverse, Highly Inclined To Act On Ads
- by Karlene Lukovitz @KLmarketdaily, February 25, 2021
Podcasts offer a unique opportunity for marketers, with listeners who are both more diverse than the U.S. population and highly inclined to take action based on advertising, confirms a new Nielsen report focused on this medium.
But optimizing podcast marketing results requires targeting by understanding the differences in content preferences …
