Commentary
Agency Strategists Deserve Better Research Tech, Accessible Data
- by Mario Carrasco , Op-Ed Contributor, March 1, 2021
Strategists are the unsung heroes of the agency world. By weaving in data with storytelling, they bridge the gap between insights and inspiration.
It’s often a heavy lift. The process of sourcing the right data to power their clients’ decision-making is often laborious, and the inefficiency steals time away from …
2 comments about "Agency Strategists Deserve Better Research Tech, Accessible Data".
Read more comments >
Next story loading 
Mario, some very good observations. What about all the data behind walled gardens and the black box software platforms use for targeting, pyschographic profiles etc.? MRC and other organizations might be auditing audience numbers, but what about all the other attitude/opinion/interests/beliefs data?
Thank you, James. Yes, you bring up other great points. I could have added another point, transperancy. We need to know where the data is coming from in order to being able to trust making informed opinions on it. Would be great to connect and speak to you as this is something I could explore in another column.