Commentary

EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD

Streaming has taken off all over the world, and the European Union is a prime example, a new study confirms. 

Among 10,500 people (2,100 per country) surveyed across the “EU5” — the U.K., Germany, France, Italy and Spain — by Harris Interactive for the supply-side ad platform Magnite, 71% said …

1 comment about "EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD".
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  1. Ed Papazian from Media Dynamics Inc, March 5, 2021 at 4:01 p.m.

    And, by leaving out those aged 65+ they stacked the deck as these are the most frequent "linear TV" consumers by a wide margin while being least likely to be SVOD users or even subscribers. I assume that this point applies to a lesser extent to CTV as well.

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About the Author

Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.

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