Commentary
GM, Ford Tops In Loyalty
- by Tanya Gazdik , Staff Writer, March 15, 2021
General Motors took top honors in the Overall Loyalty to Manufacturer category, while Ford won the Overall Loyalty to Make, per IHS Markit’s 25th Annual Automotive Loyalty awards.
Clearly, GM is doing something right. This is the sixth consecutive win for the automaker in the category -- its 17th in …
Senior reporter Tanya Gazdik covers automotive, financial services, travel, sports, and pets for MediaPost's "Marketing Daily." She is the chief programmer for MediaPost's Marketing: Automotive conferences and is the lead juror for MediaPost's annual Marketing: Automotive awards. She previously was the deputy editor of MediaPost, animal welfare reporter at "The (Toledo) Blade," Detroit bureau chief of "Adweek" and associate editor at "Ward's Automotive Reports" and "Ward's AutoWorld."
